Underground Cellar
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Underground Cellar is an exciting new online wine marketplace to discover, buy, and store premium wines. Buyers love that over half of the bottles they buy are randomly swapped-out for free to rare and private-stash bottles from prestigious wineries; and they can store up to 500 bottles for free in our "Cloud Cellar" in Napa Valley. But the real benefit is that we provide wineries a sustainable new sales channel that never uses discounts. This allows them to quickly sell wine without bastardizing their pricing structure or harming their brand image.
