Strategic Finance Senior Lead, Marketing

Posted 5 Days Ago
Be an Early Applicant
San Francisco, CA
181K-249K Annually
Senior level
eCommerce • Fintech • Machine Learning • Retail
Faire is the online marketplace where retailers discover their next bestsellers from the world’s best independent brands
The Role
As the Strategic Finance Senior Lead, you will guide financial planning for the Marketing organization, collaborating with marketing leaders to translate business activities into financial metrics. You'll strengthen the customer acquisition engine through improved financial forecasting and analysis, while communicating insights to stakeholders and leadership.
Summary Generated by Built In

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About This Role

We are looking for a Strategic Finance Senior Lead that can guide, measure and help drive efficient growth through strong investment allocation across a variety of upper and lower funnel channels through deep partnership with the marketing organization. 

The Strategic Finance team at Faire is organized around both product roadmap pillars and functional coverage areas (e.g. departments or company-wide objectives). This role would serve as the primary Finance Business Partner (i.e. “mini-CFO”) to the Marketing organization and span across both the Retailer Growth and Brand pillars.

What you’ll do:

  • Lead all annual, quarterly, and long-range financial planning for the Marketing organization alongside Marketing team leads. Work closely with senior marketing leaders and channel managers to develop, understand, and track their execution plans against goals.
  • Translate business activities and key performance inputs into financial outputs that allow us to reason about return on investment of specific marketing channel tactics, trade off ROI of the next marginal dollar spent, and help optimize performance at a portfolio level.
  • Strengthen the foundation supporting our customer acquisition engine by improving the processes and systems we use to forecast and analyze financial performance of marketing activities, while enabling a growth culture bias for action and experimentation.
  • Communicate / educate the financial narrative of marketing investment activities to various internal and external stakeholders.

This role will require the ability to spot opportunities/risks, develop hypotheses, pressure test inputs, forecast outputs and execute in-depth analyses to translate data into insights and make recommendations to Faire’s leadership team based on findings.

Qualifications:

  • 6+ years of relevant experience in Corporate or Strategic Finance, ideally in partnership with Growth or Performance Marketing organizations
  • Exposure to investing in marketing channels as a lever to drive efficient growth. The ideal candidate would have experience with measuring success on both performance/paid marketing investments and brand/awareness oriented strategies
  • Strong business & financial acumen with understanding of leading marketing technology and vendor solutions, LTV/CAC modeling, TAM analysis, or marketplace business models
  • Excellent communication skills – able to synthesize data and metrics to tell a compelling story, tailor content to different audiences, strong writing and presentation skills. Maintains a high bar for separating signal from noise
  • A get things done mindset - you are resourceful and not afraid to roll up your sleeves when necessary to move forward tactically. Your approach to monitoring the performance of marketing ROI is one that balances transparency with execution velocity
  • Strong project management skills - can structure and manage complex cross-functional projects and meet tight deadlines
  • Sharp attention to detail with a proactive approach to problem-solving
  • Bachelor’s Degree in Business Administration, Finance, Economics, Accounting, or other relevant field.

Salary range:

San Francisco: the pay range for this role is $181,000 - 248,500 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.
Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

  • We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
  • We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
  • We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
  • We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Top Skills

Corporate Finance
Financial Planning
Marketing Technology
Strategic Finance
The Company
San Francisco, CA
694 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

Faire is an online wholesale marketplace built on the belief that the future is local — there are over 2 million independent retailers in North America and Europe doing more than $2 trillion in revenue. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement.

Why Work With Us

Faire is being built for entrepreneurs, by entrepreneurs. Our customers are at the heart of every decision we make, and we are motivated by the impact we have on local economies and communities around the world. If you believe in community, come join ours.

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