Sr. Product Marketing Manager

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Position:Sr. Product Marketing Manager

Position Summary:Acts as a strategic partner to cross-functional teams such as sales, operations, and finance. Responsible for understanding and anticipating customers' needs and strategically positioning the company alongside the product and business development teams to meet (and exceed) customer expectations. Enables the business to act on market-specific customer insights and competitor strategies, understand the external influences, and commercialize products in alignment to the corporate and product strategies. Provides a unique combination of strategic planning, internal consultation, client interaction, product development, partnership development, and tactical execution. Supports commercializing products and sub products developed within the business.

Job Description:

Primary Responsibilities

• Deploys the product marketing function to oversee and guide campaigns in respective geographies to promote the respective product go-to-market.  
• Develops internal and external launch plans and ensures successful product/solution launches.
• Engages with key thought partners.
• Trains internal team members about new features/services.
• Collects market feedback through observations, new client interviews, and sales ops.
• Compares Sales Results to Plan.
• Develops content that resonates with buyers (messaging per buyer persona based on value created, document buyer personas, document the buyers journey maps and revise them based on market feedback, and establish product positioning).
• Impacts strategies to evolve the corporation to anticipate and capitalize on emerging trends and profitably securing industry leadership with effective use of market intelligence.
• Conducts customer segmentation and obtains value propositions, provides feedback on how to tailor to meet specific market needs.
• Identifies and supports relationships with prospects and/or clients, societies, alliances, sponsors, advisory boards, in collaboration with sales to receive product-market feedback.
• Establishes client engagement programs such as client/partner enablement showcases and identifying early product co-development and pilot partners.
• Coordinates with the business development team on designing and deploying commercial insights to support market and product needs.
• Works with the pricing team and advisory services on price realization analytics to understand where the product would fit into what customers would buy.
• Serves as a communication agent and subject matter expert to broader Lumeris and external customers.  

Qualifications

• Bachelor's degree in related field or equivalent
• 5+ years in consulting, sales, product development, product marketing, healthcare administration, or related field or the knowledge, skills, and abilities to succeed in the role
• Experience in healthcare administration (provider and/or payer), healthcare/med-tech solutions, population health solutions or other related industry
• Strong knowledge in payer and/or provider strategy with a strong familiarity with the hurdles & opportunities within the provider space as they transition from Fee-For-Service model of care to Fee-For-Value reimbursement model
• Familiarity/experience with healthcare economics (specifically payer and provider value-based reimbursement) and healthcare market trends with the ability to rapidly acquire information through various sources to make educated judgements
• Financial acumen and expertise to understand and frame pricing, develop commercial insights, and return on investment analyses
• Highly skilled at achieving product-market fit and the ability to grow Lumeris in new and existing markets
• Sharp communication skills and ability to influence and yield results at all levels internally and externally
• Strong cross-functional capabilities and understanding of the healthcare landscape to commercialize products

Preferred

• Master's Degree or other advanced degree  

Working Conditions

• While performing the duties of this job, the employee works in normal office working conditions.

Disclaimer

• The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

#LI-Remote

Lumeris is an EEO/AA employer M/F/V/D.

The hiring range for this position is:

$98,400.00-$132,225.00

Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. This role may also be eligible for incentive compensation. At Lumeris, we are committed to providing a total rewards package that supports your overall well-being. Our benefits include medical, vision, dental, well-being programs, 401(k) with company matching, life insurance, paid time off including paid leave, and so much more. Learn more by visiting our Careers Page.

Member Facing Position: No- Not Member or Patient Facing Position

Location:Remote, USA

Time Type:Full time

Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.