Sr. Dir., Executive Engagement & Event Strategy

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
NOTE: Role is based in Santa Clara on a flex basis. The ideal candidate is SF Bay based and able to be on campus 3 days per week, as well as meetings and events as required.
Team
The Transformation Office partners with our Chief Customer Officer, Chief Digital Information Officer, Chief Transformation Officers, and Digital Technology SVPs (DTLT) on our 360-degree approach to customer, partner and internal employee engagements. The team collaborates with senior leadership across the company to create long-term trusted relationships with key customers, accelerate our scale to $20B, and help make ServiceNow the best place to work.
Role
This is an extraordinary opportunity to partner daily with our Executive Practitioners to elevate CxO engagements, increase wallet share, and curate thought leadership.
We are looking for a brilliant storyteller, who can communicate the ServiceNow mission from a variety of perspectives. As ServiceNow grows and we engage with executives across all industries, our narrative is more important than ever.
This role will be part of the Transformation Office (TO) and partner closely with field sales, marketing and product teams to help scale CCO, CDIO, CTO, DTLT impact by creating and executing an events driven customer engagement strategy.
Event Strategy and Planning

• Create exec-level summary view of event strategy (TO and Now on Now) and ensure alignment with key marketing stakeholders
• Rolling quarterly planning of comprehensive events strategy for CCO/DTLT/CTO executive practitioners and Now on Now
• Establish relationships with field marketing to increase ROI with those events
• Assist in developing key themes and messages for agenda / content
• Documented game plan of all NOW hosted and 3rd party events cross referenced to each practitioner
• Strategize and document game plan for "optimal" Now on Now experience across all relevant events globally
• Proactively determine 3rd party event strategy (is it worth it, is there a speaking opportunity, etc.)

Event Execution

• Plan, create, track, and communicate milestones for main NOW events (SKO, FF, K2X, WF, Summits)
• Coordinate Advocate & Exec support on audience acquisition activities (curated emails, top targets by region/leader, etc.). Own invite process for TO (aligned with Mktg/Sales or exec initial outreach or follow ups).
• Coordinate support from Advocate staff and Now on Now team
• Scale comms across EA's to ensure team is up to speed on key logistics
• Coordinate program logistics including production support
• Drive ABM activities across key accounts for Now on Now digital events (at scale Marquee motion)
• Create a follow-up/reporting on each event (client themes/insights, meetings, pipeline touched, next steps)

Qualifications

• 10+ years of work experience across consulting, executive engagements, or speaker bureaus, preferably in the cloud / enterprise SaaS / software industry

• Passion for and demonstrated success understanding and fulfilling internal or external customer needs; problem-solver mindset; ability to take big ideas and make them simple and digestible

• Deep experience in interacting with broad spectrum of CxOs w a passion for storytelling, narrative structure and design
• Command for building consensus amongst numerous high-powered stakeholders and pushing forward to tangible output/outcomes quickly
• Proven capability of building and leading high-performing teams, either in a direct or indirect/matrixed capacity
• Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment with a strong ability to prioritize
• High energy, strong work ethic, disciplined execution skills
• The willingness and ability to travel ~30% of the time

For positions in the Bay Area, we offer a base pay of >, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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