Senior Revenue Marketing Manager - Paid Digital Acquisition

Job Title: Sr Revenue Marketing Manager - Paid Digital Acquisition

Location: United States (Atlanta or Remote)

Focus: Paid Digital Acquisition 

THE OPPORTUNITY:

At Salesloft, we're not just building a company; we're cultivating a culture of excellence where top-tier talent thrives. As we execute along this journey, we're looking for an experienced paid media manager to join our team and drive revenue growth through data-driven, customer-centric paid acquisition initiatives. As the Sr Paid Digital Acquisition Manager, you'll play a pivotal role in acquiring and transforming prospects into loyal customers, directly contributing to our company's success.

ROLE OVERVIEW:

As Sr Paid Digital Acquisition Manager on our Growth & Lifecycle team, your primary focus will be to develop and lead global paid digital marketing strategies, with an emphasis on digital advertising, paid search, paid social, and sponsored event and content programs. You'll manage our digital ad agency, working across teams to develop, execute and optimize our digital paid acquisition initiatives that seamlessly integrate across marketing, sales, and customer success functions, to drive awareness, pipeline and revenue growth for Salesloft’s Revenue Orchestration Platform.  

WHAT WE’RE LOOKING FOR:

• Relevant Experience: With a minimum of 5 years of experience in digital advertising, preferably in SaaS, across SEM, programmatic, social and more, you’ve demonstrable success in developing and implementing strategic, personalized, and data-driven paid campaigns to attract and convert high-quality opportunities, fueling the growth of pipeline and revenue.
• Data-Driven Mindset: You have a knack for data interpretation and reporting, leveraging insights to optimize digital efforts and drive results. Your ability to analyze data and make data-driven decisions is crucial for collaborating effectively across Salesloft.
• Partner to Sales Team: You know that optimizing paid acquisition campaigns requires a strong relationship with sales and XDRs to optimize targeting based on lead quality, and win/close rates/reasons.  Analytical & Collaborative: You thrive in a collaborative environment, leveraging diverse resources to find answers and solutions. You excel at building strong relationships across teams and influencing stakeholders to achieve shared goals.
• Process & System Orientation: You possess advanced knowledge of ad platforms and marketing program management systems, processes, and reporting tools. Your familiarity with Google Ads, LinkedIn Campaign Manager,  Google Analytics, Marketo, Salesforce, and account-based platforms like 6sense is essential for building a scalable revenue generation engine.
• Innovation & Optimization: You're driven by a desire to continuously improve and innovate, leveraging data analytics and market insights to refine strategies, tactics, and processes. Your experimentation mindset and willingness to test new approaches and technologies are critical for driving revenue growth.
  

THE TEAM:

Salesloft's Revenue Marketing team is composed of passionate B2B marketing professionals dedicated to transforming the buyer-seller dynamic. We're smart, analytical, and driven by a shared purpose to deliver exceptional results. As part of our team, you'll lead by example, embodying our core values of Lead with Humility and Respect, Earn Customer Trust, Redefine What’s Possible, and Deliver Big Results.  

WITHIN ONE MONTH, YOU’LL:

Attend Salesloft’s New Hire Orientation and immerse yourself in our company culture.Initiate 1:1 meetings with your manager to align on goals and objectives.Get up to speed on Salesloft’s GTM campaign strategy framework.Begin assessing strategies and programs within our paid digital acquisition campaigns.Begin understanding our sales process flows and developing key relationships with sales and XDR teams

WITHIN THREE MONTHS, YOU’LL:

Thoroughly assess our digital acquisition campaigns and develop a strong POV for both low hanging fruit and longer term optimizations.Fully manage our digital agency partner.Develop an understanding of our sales process and build relationships with key XDR leaders and teammates. Know our pipeline inside and out including the quality of incoming opportunities to further refine targeting and messaging tactics.Review current target demographics, segments, target account lists, as well as Salesloft positioning and messaging.Implement initial low hanging fruit optimizations based on data analysis and stakeholder feedback to drive measurable results.

WITHIN SIX MONTHS, YOU’LL:

Execute on our roadmap for enhancing digital acquisition initiatives, driving significant improvements in key metrics such as lead generation, conversion rates, and customer acquisition cost.Lead initiatives to optimize paid media spend allocation, leveraging data-driven insights to maximize ROI.Establish yourself as a trusted advisor and strategic partner to key stakeholders across the organization, effectively communicating the impact of paid acquisition initiatives on revenue growth and business objectives.

WITHIN TWELVE MONTHS, YOU’LL:

Drive substantial revenue growth through the successful execution of digital acquisition strategies, exceeding targets and contributing to the company's overall success.

WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values. 

Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine. 

In addition to our stand-out organizational health, G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category. 

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for Salesloft! 

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• You will grow more here than you would anywhere else, that is a promise

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.