Senior Product Marketing Manager, Providers

As Headway’s Senior Product Marketing Manager, Providers, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Senior Manager, Marketing, you’ll be responsible for product marketing for our provider audience – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our provider product across multiple segments.

You Will:

• Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
• Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops) 
• Create strategic sales assets and broad education around how to best position Headway and our value propositions
• Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle 
• Hire and manage a team of PMMs to support provider product(s)

You'd be a great fit for this role if:

• You have 7-10 years of product marketing experience, preferably in health tech
• You have hired/managed product marketers and love managing people
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
• You have strong track record of driving quantifiable results 
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $210,000
  • Group B: $189,000
  • Group C: $168,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities 
• Benefits offered include:
• • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

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