Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
Your impact
In this role, you will be responsible for defining and managing Handshake's omni-channel digital and offline advertising campaigns to meet customer acquisition targets for both our enterprise and self-service products. Reporting to the Senior Manager, Demand and Campaign Marketing, you will own the execution, optimization, and operations of paid media channels, working to improve campaign performance through testing and innovation. You will manage a variety of channels including paid search, paid social, display, radio, print-media, out-of-home and more, while developing forecasts and budgets for these initiatives. The role requires analyzing campaign effectiveness, providing insights for continuous optimization, and building processes to scale emerging media.
Your role
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Define and manage digital and offline advertising strategy to achieve acquisition targets and lower customer acquisition costs
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Own operations, optimization, and execution across all paid search ad channels to deliver against pipeline creation (growth) and ROI (quality) goals for the business
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Test and optimize on a per-channel basis to improve campaign performance
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Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Handshake leverages digital and offline advertising to the fullest extent
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Understand the full buyer’s journey from awareness to conversion and proactively consider how growth marketing can support at every stage in the journey
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Drive reporting and analysis on campaign and channel effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
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Manage channels which include paid search, paid social, radio, video, display/programmatic, sponsored content, YouTube.
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Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
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Ability to A/B test and draft compelling messaging to convert audiences across channels
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Build net new processes and roadmaps to scale emerging media
Your experience
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5-7+ years proven experience in B2B SaaS performance marketing, digital marketing, or a growth marketing role
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Strong business acumen with demonstrated success implementing paid digital performance media channels including digital and offline
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Experience paid search, paid social, display, radio, OOH, and programmatic
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Fluency with digital ad channel data, metrics, measurement, and analytics
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Ability to lead multiple initiatives and deliver under tight deadlines
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Experience building strong rapport and partnership with Demand Generation, MOPS, GTM Ops, and Product
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Proficiency with Salesforce, LinkedIn Advertising Platform, Google Ads
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Product-led growth experience is a plus
Compensation range
- $125,000 - $150,000 + RSUs
**Note this role is based out of San Francisco, CA and required 3 days a week in office (Monday, Wednesday, Thursday)
For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.
About us
Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.
When it comes to our workforce strategy, we’ve thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.
What we offer
At Handshake, we'll give you the tools to feel healthy, happy and secure.
Benefits below apply to employees in full-time positions.
- 💰 Equity and ownership in a fast-growing company.
- 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
- 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
- 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
- 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
- 💰 Financial coaching through Origin to help you through your financial journey.
- 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
- 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
- 🥗 Free lunch provided twice a week across all offices.
- 🤝 Referral bonus to reward you when you bring great talent to Handshake.
(US-specific benefits, in addition to the first section)
- 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
- 🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly.
(UK-specific benefits, in addition to the first section)
- 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
- 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
- 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
- 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.
(Germany-specific benefits, in addition to the first section)
- 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
- 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
- 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
- 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.
Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.
Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at [email protected].
Top Skills
What We Do
Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 650,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. Earlier this year, we announced our $200M Series F funding round. This Series F fundraise and new valuation of $3.5B will fuel Handshake’s next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.
Why Work With Us
How someone builds their career is foundational. We believe in working with the higher education community to help students build meaningful careers. We are at the nexus of universities, students and employers— and we’re able to connect the very best pieces of each side. We’re proud to create a community where students can be more successful.
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