Senior Group Product Manager, Growth

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We are seeking an experienced Senior Group Product Manager to lead our product growth team. In this role, you will work closely with senior leadership across product, marketing, and sales to drive strategic initiatives that deliver best-in-class experiences, helping users discover and unlock value from Webflow’s products. A key focus will be on leveraging generative AI to accelerate time to value for our customers. The ideal candidate is highly data-driven, capable of designing and running experiments at scale, and has a strong ability to think holistically about the user lifecycle. You will also be responsible for fostering a culture of growth, mentoring product teams, and aligning cross-functional partners around key growth objectives.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent 
• Exempt
• Our cash compensation amount for this role ranges depending on the cost of labor of the geographic area. The ranges shared below may change if you are hired in another geographic location.
  
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: [$220,000 - $317,000]
    • Zone B: [$207,000 - $298,000]
    • Zone C: [$194,000 - $279,500]
  • Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
    • Zone A: [$251,000 - $361,000]
    • Zone B: [$226,000 - $325,000]

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director of Product Management

As a Senior Group Product Manager, you will:

• Lead cross-functional collaboration with teams such as design, engineering, user research, data science, education, and community, driving initiatives that enhance customer activation and reduce time to value.
• Shape product strategy, integrating customer feedback and market insights, with a strong focus on Generative AI-driven features and enhancements that accelerate business impact.
• Drive strategic research and data analysis to understand user behaviors, pain points, and emerging opportunities, influencing both near-term execution and long-term planning.
• Own the product roadmap, setting strategic priorities, managing trade-offs, and ensuring alignment with business goals, market trends, and customer needs.
• Define and measure success, by identifying key product metrics and using data to guide decision-making and track progress against company growth objectives.
• Manage expansion, contraction, and churn, by developing strategies to expand user value through upsell opportunities, reduce churn, and understand the drivers behind user contraction.
• Enhance team effectiveness, working with cross-functional leaders to refine processes, improve tools, and evolve KPIs that drive operational excellence.
• Lead go-to-market strategies, collaborating closely with the product marketing team to ensure successful launches and adoption of new product features and updates.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• 8-10 years of overall product management experience.
• At least 3-5 years specifically in growth product management, with a proven track record of driving key growth metrics (acquisition, retention, expansion, and churn).
• 3+ years of experience managing and mentoring PMs or cross-functional teams.
• Strong background in data analytics and fluency in using data to inform decisions, including proficiency in SQL and other data analysis tools.

You’ll thrive as a Senior Group Product Manager if you:

• Have strong stakeholder management experience, leading cross-functional initiatives that serve multiple customer personas and align with business goals.
• Excel at problem-solving with a creative and analytical mindset, tackling complex challenges while maintaining a strategic focus on business outcomes.
• Are data-driven, enjoying the process of translating complex data models into actionable insights that inform product strategy and drive growth.
• Embrace a 'test and learn' mentality, comfortable with experimentation and iteration in a fast-paced, dynamic, and evolving environment.
• Can balance big-picture strategy with a keen attention to detail, seamlessly transitioning between high-level vision and deep-dive analysis.
• Demonstrate strong leadership skills, with the ability to inspire, motivate, and coach teams towards ambitious goals, particularly in product strategy and data fluency.
• Have experience in managing the entire user lifecycle, including strategies around expansion, contraction, and churn, to drive retention and growth.
• Have experience building and launching products that leverage generative AI technologies, creating impactful solutions for users.
• Are proficient in SQL, frequently using it to analyze data, generate insights, and make data-driven decisions that impact business growth.
• Have experience with Webflow and other web design and development tools, understanding their value in creating user-centered products.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

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Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.