Senior Director - Digital Marketing

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

We are seeking a Sr. Director of Digital Marketing to lead and optimize Freshworks’ digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in SaaS, product-led growth (PLG), trials, and full-funnel performance marketing. You’ll bring extensive experience in digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.
Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

Key Responsibilities

• Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.

• Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.

• Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.

• Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.

• Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.

• Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.

• Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.

• Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.

• Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.

Qualifications

• 15+ years of digital marketing experience, with at least 7 years in senior leadership roles within SaaS or technology sectors.

• Strong expertise in PLG strategies, trial optimization, and B2B marketing. B2C experience is a plus.

• Experience leading teams and driving results across a global audience.

• Advanced proficiency in SEM, SEO, ABM, programmatic, and email marketing, with a deep understanding of marketing operations and compliance/privacy laws.

• Expertise in data-driven marketing, including KPI measurement, attribution modeling, and CRM tools.

• Proven ability to collaborate across complex organizations, driving alignment and achieving business outcomes in multicultural environments.

• Passionate about driving measurable business impact through digital marketing with a continuous focus on innovation.

Additional Information

This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package:

$197,700-$284,165 USD Base Salary + Variable Compensation (where applicable)

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.