Senior Digital Marketing Manager

About Ontra
Ontra is the global leader in AI-powered legal technology solutions for private capital investment firms. Our Legal Operating System combines innovative, purpose-built software with a global network of experienced professionals to digitize recurring legal workflows across the full fund lifecycle. We work with the world's leading investment banks, private equity and venture capital firms, direct lenders, law firms, and service providers to reduce the time, expense, and risk associated with contract and fund management.
Our Culture
Ontra is a remote-first company that values the power of connection. We find innovative ways to stay connected, both virtually and in person. By promoting ownership, inspiring creativity, and championing collaboration, Ontra enables you to shape your impact and growth. Our commitment to innovation extends beyond our technology; it's embedded in our culture, and AI plays a crucial role in everything we do.
Our culture is one where belonging is the cornerstone of every interaction, rooted in acceptance and respect for all. Our commitment to inclusion begins at the application process, ensuring a fair and equitable hiring experience that values the unique contributions you bring from day one.
For this job, we are currently only hiring candidates based in the United States.
About the Role
Ontra is seeking a Sr. Digital Marketing Manager reporting to our Senior Manager of Growth Marketing on our Digital Demand Gen team.
We are looking for a strategic and analytical Sr. Digital Marketing Manager to join our Digital Demand Gen team. You will be responsible for owning the strategy, execution, and continuous improvement of our website and paid digital programs to enhance user experience, increase conversion rates, and support our overall business objectives. Your goal is to achieve acquisition targets and lower customer acquisition costs through world class, ROI-positive digital programs.
This role requires a blend of technical expertise, creative thinking, and a deep understanding of B2B technology markets. You will work closely with Product Marketing, Events, and Brand / Comms teams to bring our digital program to life -- as you build, test, and launch websites and paid digital experiments.
What You'll Do

• Website Strategy & Optimization: Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience that is focused on conversion. Continuously optimize the website for user experience, and conversion rate improvements.
• Content Management: Oversee the creation, curation, and management of web and paid digital content to ensure it is relevant, up-to-date, and aligned with brand messaging. Collaborate with content creators, designers, and developers to ensure a cohesive and engaging web experience.
• SEO & SEM: Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements; and manage SEM campaigns to drive targeted traffic and achieve demand generation goals.
• Demand generation support: Work with the Product Marketing, Growth Marketing, and Sales / BDR teams to ideate, create and implement tests that will improve conversion. Implement personalization across the web experience to drive more engagement and conversion.
• Analytics & Reporting: Monitor, analyze, and report on performance using tools such as Google Analytics, Sigma, and others. Provide actionable insights to stakeholders and make data-driven recommendations for improvement. Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
• User Experience (UX): Ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices. Conduct A/B testing and other experiments to continually enhance the user experience.
• Cross-Functional Collaboration: Work closely with other teams, including Sales, BDR, Partnerships, and Product, as well as teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns.
• Technology Management: Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools. Ensure the website is secure, responsive, and optimized for performance across all devices.
• Experimentation: Build a robust framework to support a rapid test and learn strategy. Test and optimize on a per-channel basis to improve performance

What You'll Bring

• Experience: 8+ years of overall digital marketing experience with 4+ years in direct website and paid digital program management within a B2B SaaS company.
• Digital Strategy: Proven track record in driving web and paid digital strategy and execution to achieve measurable results and business impact.
• Tools Expertise: Expertise in LinkedIn Advertising Platform, Google Ads, Google Analytics, and CMS platforms, with a preference for WordPress.
• Project Management: Experience managing web-related projects, including redesigns, migrations, and platform integrations, with accountability for forecast inputs and quarterly results.
• Analytical Skills: Strong analytical mindset with in-depth knowledge of Google Analytics for data-driven decision-making and fluency with digital channel metrics and analytics.

Pay TransparencyOntra takes individual candidate location, experience, and skills into consideration when determining compensation. The base pay range is listed below. Additionally, all positions are eligible for unit-based equity grants.
Some positions may be eligible for additional compensation, such as commission or other variable compensation structures, which is not included in the below base pay range.
If you are selected to participate in our interview process, your Talent Acquisition Partner will share more details about the total compensation package for the role.
Base Pay Range
$113,000 - $158,000 USD
Hiring Locations
We currently hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs.
United States
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, North Carolina, New Jersey, Nevada, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington
APAC
Hong Kong, Singapore
EMEA
United Kingdom
Benefits Snapshot • Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance
Travel
Occasional travel is required for Ontra employees, including typically at least twice per year to attend team and larger group off-sites for in-person collaboration. For some roles, additional travel may be required based on the requirements of the role and business need.
Inclusivity
Ontra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] .
Personnel Privacy Notice: https://bit.ly/46lVT74
Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location.
Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place.
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