Senior Audience Marketing Analyst

Senior Audience Marketing Analyst San Mateo, CA (Collab), Remote 

We are looking to fill a Sr. Audience Marketing Analyst role, specializing in digital marketing audience strategy and analytics. In this role you will further enable our global marketing organization to use our first party data to put the customer first in all of our marketing communications.  A successful candidate will have a solid analytical background and a demonstrated ability to use data effectively in shaping customer-centered strategies.

Key Responsibilities:

• Develop Marketing Technology strategies and solutions to optimize audience segmentation at an enterprise level for digital marketing success
• Collaborate with a variety of roles from campaign managers to data engineers and scientists as the subject matter expert on marketing applications of our first party data ecosystem
• Create custom audience segments and support campaign executions through owned and paid channels such as email and paid media
• Lead audience analytics across the portfolio by creating A/B and multivariate tests using data models and providing reporting and insights that guide business decisions
• Advise stakeholders on audiences for campaigns using data-based insights from marketing analytics, data science models, and consumer research
• Optimize operational process flows to streamline audience segmentation setup across marketing channels for product and marketing teams from ideation to execution
• Create and manage reporting and analytics dashboards to generate actionable insights efficiently and scalably
• Drive innovation through Martech by expanding capabilities on marketing platforms and exploring new integrations
• Ensure the efficient and successful delivery of all customer segments to global marketing platforms

 Qualifications:

• Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures
• Experience with working with a variety of marketing channels, including but not limited to email, paid media, and custom tools
• Experience working with martech/adtech platforms (e.g. Salesforce Marketing Cloud, Adobe Suite, Publisher and Social Partners)
• Executed analysis projects related to lifecycle marketing, targeting segmentation, cohort analysis and tracking, and A/B and multivariate tests
• 5+ years of SQL programming experience required
• 8+ years of marketing operations experience
• BA/BS degree
• Well spoken with strong presentation skills that effectively translate data in a compelling way, both verbal and written, to influence stakeholder strategy
• Demonstrates understanding of analytical approaches—can set up clean testing frameworks for clear and meaningful measurement reporting downstream
• Experienced with BI visualization tools such as Tableau and Domo
• Track record of data project management, thought leadership, and self-direction
• Operates with attention to detail to identify data discrepancies, perform data cleansing, and maintain data integrity
• Passionate about gaming and video game culture

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