Product Marketing Lead, Members

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role:

As a Product Marketing Lead you’ll focus on delighting and retaining our existing members. You’ll run the experiments, build the campaigns, and launch the features that drive member engagement, satisfaction, retention.

This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office). 

Here are a few of the things you will do:

• Drive adoption of key core business and financial features that lead to customer satisfaction and retention
• Develop strategy for drumbeat marketing with our members, to keep them engaged and informed on product launches, and product improvements
• Influence product strategy and roadmap, informed by customer research
• Work closely with product teams to integrate AI into our core product offering- by leveraging research and a deep understanding of our customers.
• Define success metrics for product marketing launches, ensuring product market fit and long-term lifecycle management
• Dig deep to understand our customers, and craft product marketing strategies that will engage and delight them across the user journey
• Drive crisp and delightful GTM campaigns that foster member understanding and create a buzz in the market, like our HoneyBook Balance product
• Act as the point of contact for communicating GTM updates, releases and reviews with XFN leadership
• Work closely with lifecycle, marketing, education, and creative teams, to drive product engagement across our member base
• Analyze product performance, synthesize customer feedback and advocate for improvements

Here is what we’re looking for in a candidate: 

• 6+ years marketing experience with at least 2 years of experience in a product marketing role at a product-led growth company, or a company catering to small business and/or independents. 
• A talent for articulating the essence of complex products and the value they create in simple terms; this includes developing a strong messaging hierarchy and effective content strategy plan.
• A proactive mindset with a curiosity for AI, always exploring how it can enhance efficiency, creativity, and impact in your role.
• An innate curiosity and capacity for deeply understanding our TAM, customers, and competition.
• Experience marketing to SMB and/or independent businesses, a plus. 
• A passion for brainstorming creative marketing strategies, with the experience and confidence to execute on them. 
• Strong interpersonal skills, with the ability to influence product strategy. 
• Analytical skills. You use data to create insightful stories, inform strategy, and guide decision making.
• Demonstrated executional success pushing projects through to completion that involve collaborating across multiple teams, countries, time-zones, backgrounds and functions.
• A hard-working and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
• A strong level of organization with an eye for detail.
• “Owner-operator” working style, deep sense of ownership for business results.
• Excellent written and verbal communication skills.

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay is $136,000 - $165,000, depending on experience and skills. 
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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