As a Segment Marketing Manager at Lattice, you'll take ownership of developing and leading initiatives aimed at driving growth through the identification of new market segments. Your primary responsibility will be conducting comprehensive customer & market research and analysis to identify untapped opportunities and prioritize segments with the highest potential for expansion.
You will sit within the Ecosystem team, and collaborate closely with key stakeholders in Marketing, Sales, and Product. By owning the end-to-end process, from segmentation analysis to campaign execution and performance monitoring, you'll be instrumental in driving measurable results and achieving business objectives. You'll have the opportunity to make a significant impact by spearheading initiatives that drive growth in new market segments. Your leadership and strategic vision will be essential in positioning Lattice for sustained success in the long term.
- Conductcomprehensive market and customer research and analysis to identify key market segments and opportunities for Lattice growth
- Develop, implement, and oversee effective marketing strategies tailored to each identified market segment, ensuring alignment with overall business objectives.
- Contribute to and own projects including: industry specific buyer personas; content for segment webpages; product and customer videos; internal enablement materials; industry webinars; market and competitive research; sales decks; etc.
- Spearhead key sponsorships of industry-specific events & the creation and distribution of relevant content, including messaging, collateral, and promotional materials, to effectively reach and engage target segments
- Identify new opportunities for industry entry by staying current with segment market trends, competitor activities, and emerging technologies
- Identify new opportunities for industry entry by staying current with segment market trends, competitor activities, and emerging technologies
- Collaborate with internal stakeholders, including product management, product, sales, enablement, and marketing, to ensure alignment and consistency across all marketing efforts
- 4+ years of product marketing, solutions marketing, industry marketing, content marketing, competitive intelligence, market research, or similar experience, with a solid foundation in the fundamentals including user/market research, positioning/messaging, competitive research, user education, and sales enablement
- Experience working in the HR SaaS space preferred
- Strong analytical skills with the ability to conduct in-depth market segmentation analysis and translate insights into actionable marketing strategies
- Excellent verbal and written communication skills, with the ability to effectively articulate ideas, influence stakeholders, and collaborate across teams
- Proven leadership skills with the ability to inspire and motivate cross-functional teams to collaborate effectively and deliver high-quality results on time and within budget
- Results-driven mindset with a focus on achieving measurable outcomes and continuously optimizing marketing strategies for maximum impact and ROI
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions
Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning �– and Lattice is building the tools to empower those people-centric companies.
Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line 📈. Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Slack, Robinhood, and Gusto.
What We Do
Lattice is a people management software for growing companies. With Lattice, it’s easy to launch 360 performance review cycles and engagement surveys, keep track of OKR/goals, gather real-time feedback, and encourage manager 1-on-1 meetings. Over 1,800 companies worldwide all use Lattice to run performance reviews and employee engagement surveys.
Why Work With Us
Lattice builds software that enables teams to build stronger, more transparent relationships and do their best work. Lattice's culture embodies the company's and the product's evolution, along with all of the things we've learned from our people and our customers alike.
Our people and culture are our secret weapons.
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