Senior product marketing manager

Posted 22 Days Ago
San Francisco, CA
Senior level
Artificial Intelligence • Marketing Tech • Software
The Role
The Senior Product Marketing Manager will spearhead product marketing efforts, ensuring users maximize value from Writer's generative AI platform. Responsibilities include crafting product narratives, developing positioning and messaging, understanding customer needs, enabling sales teams, and analyzing competitors.
Summary Generated by Built In

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges. Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role

Every company grows differently, and we grow when we help our users nail generative AI. We are looking for someone to create and champion our product marketing efforts — helping our users understand and get the full value out of our platform. In this strategic role, you'll build a deep understanding of the product and customer: who they are, their pain points, and how Writer solves their pain. You'll develop product messaging across platforms — from strategy to execution. This is a highly cross-functional role that requires a close partnership with our product, sales, and marketing teams, as well as talking directly to users to understand their needs.

This role reports to our head of product marketing. You’ll be part of a small but powerful marketing team, building the program from the ground up. We’re looking for someone who works backwards from excellence, has an unreal imagination, and works with a sense of urgency.

🦸🏻‍♀️ Your responsibilities

  • Help us take complex, innovative new products to market — craft the narrative and launch strategy, create messaging and positioning, dive into the technical ins and outs, and enable our sales and CSM to drive pipeline and adoption

  • Develop product positioning and messaging that resonates with our target buyer personas in collaboration with PM and GTM teams

  • Deeply understand our customers, their attitudes and motivations, top use cases for generative AI, and the value they get from the platform

  • Work with sales enablement to enable our reps to speak as experts about our technical products and their core differentiators

  • Be an expert on our competitors, their capabilities, and how we position Writer against them. 

  • Create priority assets like product pages, sales decks, case studies, and more

⭐️ Is this you?

  • 7+ years of experience at a high-growth B2B tech company with 5+ years of PMM experience

  • Experience working in a net-new category and complex products

  • Great at simplifying complex technical requirements into plain English

  • Track record of successful launches

  • High attention to detail

  • High customer empathy

  • High drive and ownership

  • Proactive communication skills, both sync and async

  • Set the highest possible bar for what you build, write, ship

  • Excellent people and management skills that yields end-to-end project management

  • A strong interest in — and massive curiosity about — generative AI

  • A love for good writing

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

The Company
San Francisco, CA
50 Employees
Remote Workplace
Year Founded: 2019

What We Do

Writer is the leading AI writing platform for teams.
We empower GTM leaders to build a consistent brand across every customer touchpoint.
Our automated language generation and writing suggestions make it possible for teams to accelerate content, align brand, and empower more writers across all types of content and communications.
Enterprise-class and simple to roll out, Writer is deployed widely at leading brands like Twitter, Intuit, UiPath, UnitedHealthcare, Accenture, and Spotify.

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