Platform Experience Designer (SF)

Posted 4 Days Ago
Be an Early Applicant
San Francisco, CA
Hybrid
120K-170K Annually
3-5 Years Experience
Information Technology
The Role
As a Product Designer focusing on Platform and Systems at Persona, you will partner with teams to build a comprehensive identity verification solution and tackle complex systems configuration challenges. Your role will involve collaborating to nurture design systems, advancing team culture, and delivering clear design solutions.
Summary Generated by Built In

At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their end users' identities. Our identity platform enables businesses to collect and manage their end users' personal information securely, verify that their end users are who they say they are, analyze and detect fraud and abuse, and pull sensitive reports about their end users in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their end users, the people, first.


As a Platform Experience Designer focusing on Platform and Systems at Persona, your role will be critical in shaping the foundations of our platform experience. This means both diving into deep product work, collaborating with engineering and product on end-to-end problems, but also extrapolate your work toward pattern definition and standardization. The challenges you'll face require an aptitude for cross functional collaboration, product complexity, and analytical systems thinking. Our teams are always iterating, evolving, and learning — we move fast. Your role will be integral in building a world class platform experience.

What you'll do at Persona

  • Partner with our Identity Foundations and Data Products teams to build the most comprehensive solution to verify anyone, anywhere
  • Tackle complex systems configuration challenges that require technical aptitude and creative brilliance
  • Collaborate with Design Engineering to nurture and harden our design systems and pattern definitions
  • Help to foster a vibrant Design team culture advancing our craft, process, and thought
  • Advance clear and well-constructed points of view, backed by expertise, design rationale, customer data, and industry trends

What you'll bring to Persona

  • BFA or BA/BS degree in design, interaction, or related field
  • 3+ years of relevant industry experience
  • You’re incredibly curious and want to know the ‘why’ behind everything
  • You’re a great collaborator, able to manage and prioritize multiple moving parts and stakeholders
  • You’re proactive — you find opportunities instead of waiting for opportunities to find you
  • You're a clear communicator with a knack for story-telling
  • You think about patterns at scale and UX consistency
  • You can give and solicit feedback to raise the quality bar

Nice to haves

  • Frontend development, specifically proficiency in HTML, CSS, JS, React, TS
  • Hi-fidelity prototyping
  • Building or maintaining design systems
  • Motion and/or 3D skills
  • Experience designing for B2B/SaaS

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.


We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

Top Skills

CSS
HTML
JavaScript
React
Ts
The Company
San Francisco, CA
212 Employees
On-site Workplace
Year Founded: 2012

What We Do

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Coursera verify learners’ identities before delivering course credentials and BlockFi comply with strict international KYC/AML regulations.

Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate all their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.

In short, Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so you can stay focused on building your product.

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