Product Advocate, Developer Platform

Available Locations: Hybrid Locations San Francisco, CA and or Austin, TX, London, UK. Must be willing to relocate
What You'll Do:
Join Cloudflare's Self-Serve team as a Product Advocate, helping customers on the Developer Platform scale up their product adoption and identify new use cases to help them grow. This customer-facing position involves working directly with Self-Serve customers to enhance adoption, focus on retention, and escalate their engagement to the point of needing a contractual commitment. As a quota-carrying representative, you'll collaborate closely with the Self Serve, Product, Product Marketing, Developer Relations, and GTM teams to strategically expand our developer business. The ideal candidate should be a proactive, customer-oriented individual with a track record in customer-facing roles, adept at problem-solving and thriving in a fast-paced setting.
Responsibilities:

• Serve as a GTM expert in our Developer Platform, especially in Storage Products (e.g. R2, D1, KV, Durable Objects), Application and Compute (e.g. Pages and Workers), Media (e.g. Images and Stream), and AI (e.g. Workers AI, Vectorize, AI Gateway).
• Identify and determine ideal use cases for current and future developer customers, Expand customer consumption and spend over time, and minimize churn through high touch account coverage.
• Run targeted campaigns both jointly with developer marketing teams and on a more ad hoc basis to increase usage and promote new product adoption.
• Collaborate with Developer Advocacy and Marketing to convert top of the funnel developer awareness into customer engagement through targeted outreach and support marketing efforts including events, webinars, and customer case studies.
• Enhance the customer experience for Startup Program participants, acting as their main GTM contact from onboarding to program completion.
• Collaborate with Account Executives to support Developer Pay-As-You-Go Customers, selling the way the customer intends to buy, either by helping customers grow with Self-Serve adoption, or work with Account Executives on developer opportunities when customers require a contract commitment.
• Regularly provide insights and updates on customer trends and stories to the broader Developer GTM Team.

Examples of desirable skills, knowledge and experience

• Minimum of 5+ years of Cloud Sales experience, preferably with a focus on developer-centric selling.
• Independent, self-motivated professional with excellent time management.
• Excellent verbal and written communication skills.
• Ability to multi-task and adjust priorities to meet deadlines.
• Proficient building models in Excel/Google Sheets and working knowledge of SQL.
• Prior experience with Salesforce CRM, Tableau, Big Query, BoostUp is a plus.
• Strong analytical capabilities with ability to handle and interpret large data sets.
• Proven ability to nurture and grow customer relationships over a long-term horizon.

Compensation
Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $165,000 - $201,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $171,000 - $209,000.
• For Bay Area based hires: Estimated annual salary of $180,000 - $220,000.

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave