PR & Content Marketing Manager

We’re looking for a passionate visionary to develop and build the voice of Lattice in EMEA. You will leverage market research, industry insights, competitive positioning, and customer intelligence to build our regional voice and develop regional messaging and content for our brand across EMEA.

You are a natural storyteller, who has a passion for crafting themes and developing content with clear messaging that breaks through the jargon to create an authentic connection with our audience. 

You will manage the creation of world-class content in a variety of forms to satisfy all stages of the buyer's journey. You are equal parts creative and a project management pro, with broad experience in content marketing across a range of owned, earned, and paid marketing channels - including PR, media relations, and community. Reporting to the VP International Marketing, this is an exciting chance to own and develop a high-impact area of Lattice’s growing international brand, directly impacting market share of voice and amplifying organic website traffic from the region.

• Develop and shape the Lattice brand message for EMEA, using market research, insights, and customer intelligence to build regional ‘tone of voice’ guidance
• Work with the global content and comms teams, plus external agencies, media owners, and copywriters to develop a content roadmap and editorial calendar for the region
• Build and share SEO understanding for the region to increase the resonance of regional content and support the company goal of increasing organic website traffic volumes internationally
• Own ‘voice of the customer’ content creation partnering closely with regional CX and global PMM teams to create a bank of compelling content for use across channels, assets, and campaigns
• Own our regional PR plan, working closely with the external PR contractor and global comms lead, to proactively increase earned media coverage whilst also maximizing company announcements, product launches, primary research findings, and big rock moments 
• Partner closely with the regional marketing team to support content requirements for integrated campaigns, events, and product launches.
• Partner with brand and analytics teams to measure and report on content impact regularly communicating updates to the wider marketing team and leadership
• Boost our influencer impact by identifying key partners and creating meaningful co-owned content to widen our market reach and amplify competitive positioning

• 2+ years of experience in a content & comms marketing role focused on content development (B2B SaaS experience is an advantage, but not required) 
• Experience building regional content under a global brand for diverse audiences and channels
• Evidence of 360-degree creative thinking to identify untapped, impactful content themes 
• Solid knowledge of PR and how to make the best use of earned channels to build brand reputation both on and offline
• Excellent organizational and multitasking skills; demonstrated ability to manage multiple projects in parallel and make sure they are completed on time to a high standard
• Superb communicator and stakeholder manager - you know how to influence and secure buy-in, partnering effectively with internal teams, external agencies, and media publications
• Curious and collaborative - you are equally happy to take the lead and partner with others to figure out new ways to gain audience mindshare 
• Working knowledge of Marketo, Webflow, Salesforce

The estimated annual cash salary for this role is £52,000 - £55,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.