Product Marketing Lead, Custody

Job Posted 7 Days Ago Posted 7 Days Ago
Be an Early Applicant
San Francisco, CA
140K-180K Annually
Senior level
Fintech
The Role
The Partner Product Marketing Lead will drive the development of go-to-market strategies for Ripple's products, focusing on partnerships with various businesses and enhancing product awareness while leading a cross-functional team.
Summary Generated by Built In

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. 

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

We’re looking for an experienced and entrepreneurial business-to-business (B2B) focused Product Marketer who is passionate about how blockchain and crypto is bringing a fundamental shift to global financial markets. As a part of our global Product Marketing team, you will have the opportunity to define the positioning, go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Ripple Custody to a new market segment.

In this role, you will partner with cross functional teams including product management, engineering, marketing, business development, and regional leaders to develop a strategy to acquire and engage customers across sub-segments within the broader fintech and crypto businesses segment. 

The ideal candidate will have a good understanding of the digital asset industry landscape, and strong experience leading product marketing for crypto-focused products in a quickly evolving, start-up environment.

WHAT YOU'LL DO:

  • Be the subject matter expert and champion of the customers from the fintech and crypto business segment. Using deep market knowledge and insights to help shape our custody product strategy.
  • Lead development of the segment-specific go-to-market strategy for Ripple Custody – including ideal customer profile, personas, value propositions, use cases, geographic focuses in collaboration with product management, business development, sales, and marketing.
  • Create compelling, differentiated positioning and messaging, with a clear understanding of the core components / value propositions of Ripple Custody’s product features, then tailoring them to the specific market segments.
  • Working cross-functionally to lead the strategy, coordination, and execution of key product launches.
  • Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success. 
  • Partner with growth marketing, communications, and creative teams to bring our custody product story to life, activating the go to market strategy towards the right audience.
  • Partner with our business development team to drive engagement and joint go to market opportunities with key ecosystem partners.

WHAT YOU'LL BRING:

  • BA/BS degree
  • 6+ years in B2B Product Marketing (or in an equivalent role where you developed go to market (GTM) strategy and drives execution of such strategy
  • Passionate and familiar with the blockchain and crypto market landscape
  • Proven experience in bringing enterprise technology product to market (ideally blockchain and crypto products)
  • Desire to lead, influence, and encourage a cross-functional, diverse, and distributed team
  • Proven track record to collaborate with others across functions in a highly matrixed organization
  • Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging
  • Outstanding verbal and written communication skills

For positions that will be based in CA, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. 

CA Annual Base Salary Range

$176,000$220,000 USD

WHO WE ARE:

Do Your Best Work

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact.  A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. 
  • Weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself

  • R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Generous vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. 

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

 

Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
San Francisco, CA
393 Employees
Year Founded: 2012

What We Do

Ripple provides global financial settlement solutions to enable the world to exchange value like it already exchanges information – giving rise to an Internet of Value (IoV). Ripple solutions lower the total cost of settlement by enabling banks to transact directly, instantly and with certainty of settlement.

Gallery

Gallery

Similar Jobs

Klaviyo Logo Klaviyo

Product Marketing Lead - SMS and Mobile

Consumer Web • eCommerce • Marketing Tech • Retail • Software • Analytics • Generative AI
Hybrid
San Francisco, CA, USA
2000 Employees
148K-222K Annually

Arch Systems Inc. Logo Arch Systems Inc.

Product Marketer

Artificial Intelligence • Internet of Things • Machine Learning • Software • Analytics • Industrial • Manufacturing
Palo Alto, CA, USA
80 Employees

HoneyBook Logo HoneyBook

Product Marketing Lead, Members

Fintech • Other • Payments • Productivity • Software • Automation
Easy Apply
Hybrid
San Francisco, CA, USA
233 Employees

Ripple Logo Ripple

Product Marketing Lead, Custody

Blockchain • Financial Services • Cryptocurrency • Web3
San Francisco, CA, USA
733 Employees
176K-220K Annually

Similar Companies Hiring

BlackLine Thumbnail
Software • Machine Learning • Information Technology • Fintech • Cloud
Pleasanton, CA
1900 Employees
Wipfli Thumbnail
Software • Fintech • Financial Services • Consulting • Cloud • Business Intelligence
Oakland, CA
3000 Employees
Citadel Securities Thumbnail
Software • Information Technology • Fintech • Financial Services
US
1900 Employees
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account