Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!
The Growth Marketing team at Figma is looking for a Paid Marketing Manager to expand and optimize our paid media presence across social and video channels. This role will play a critical part in driving top-of-funnel growth and broadening Figma’s reach to new audiences. As a Paid Marketing Manager, you will collaborate closely with product marketing, brand, content, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate Figma’s brand. This is an exciting opportunity to bring creativity, strategic thinking, and analytical rigor to a dynamic, fast-paced environment with ample room for impact.
This is a full-time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
- Develop and execute paid media strategies across social and video channels, focusing on top-of-funnel growth and audience expansion.
- Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting, to increase engagement and conversions.
- Collaborate with cross-functional teams (e.g., PMM, brand, content) to align creative and messaging with Figma’s brand and product offerings.
- Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation.
- Lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth.
- Manage retargeting efforts to maximize reach and nurture prospects through the sales funnel.
- Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals.
We’d love to hear from you if you have:
- 6+ years of digital marketing, paid marketing, or equivalent experience
- Proven experience running paid social and video campaigns for SaaS products, with a focus on audience targeting and top-of-funnel growth.
- Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement.
- Experience with paid media tools and platforms, such as DV360, Smartly, and Google Analytics 4.
- The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance.
- Familiarity with incrementality testing methods, such as MMM and Geo-X.
While it’s not required, it’s an added plus if you also have:
- Experience with programmatic advertising and emerging channels like TikTok or programmatic display.
- Prior experience in a high-growth or product-led SaaS environment.
- A background in marketing analytics.
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.
Annual Base Salary Range (SF/NY Hub):
$122,000—$288,000 USD
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
Figma San Francisco, California, USA Office
Our San Francisco Hub is downtown, located near convenient transit options (MUNI + Bart), green spaces, and cafes.
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