Growth Marketing Manager
Who you are
You’re a curious and results-driven performance marketer with a demonstrated track record of achieving customer growth across SEO, SEM, Facebook, and other channels.
You’ll be an integral part in our next phase of omni-channel growth, growing our online subscriber base as well as helping drive our Color Bar retail expansion.
What you’ll do
- Drive SEO strategy and execution to deliver organic customer growth across our online and Color Bar businesses
- Use the Google suit of search tools as well as our web analytics platform Looker to analyze search trends, identify opportunities to improve rankings, traffic, and ultimately conversion through on and off page optimizations
- Work closely with PR and Social on link acquisition and in creating highly relevant content to power SEO customer growth
- Champion SEO within the org and help shape digital product roadmap to drive organic customer growth
- Manage SEM strategy execution, and agency to drive online and Color Bar customer growth
- Develop and execute scalable strategies to drive offline customer growth through paid channels including SEM, Paid Social, Yelp, Nextdoor and others
- Measure multitouch attribution across channels and use results to maximize customer growth vs. budget goals
- Test everything! Conduct A/B testing in all aspects of paid and organic marketing, testing landing pages, creatives, copy, and other variables
- Articulate and drive consensus across the org around growth strategies, results and “so what’s”.
What you'll need:
- 4+ years experience managing performance targets in a growth marketing role where SEO was a key driver of customer or lead growth
- Experience managing Paid Social, SEM, or other digital channels
- In depth knowledge of at least one web analytics platform, experience using content management systems
- Expertise in running data-driven SEO audits with familiarity with the necessary SEO tools and software
- Excellent communication and analytical skills
- A self‐starter who thrives in a fast‐paced environment
- Thoughtful articulation of strategy, results and best practices to all levels of the organization
Big on Benefits
The Perks? Glad you asked...
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100% Employee Paid Medical, Dental, and Vision
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100% Employee Paid Short and Long Term Disability
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401k Participation and Equity Grants
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Continuing Education Contributions
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HSA Employer Contributions and FSA Options
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Parental Leave Program
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Commuter Benefits
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Responsible Paid Time Off Program
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Complimentary Madison Reed Products + Discounts on Color Bar Services
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Company sponsored events
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But wait, there’s more…
Who we are:
Founded in 2013, Madison Reed is a prestige beauty brand that empowers ALL women with a revolutionary way to color their hair. Love, Joy, Courage, Responsibility, and Trust. Join a company where we live and breathe these values, from how we treat our customers to our growing team. Madison Reed believes all women should own their beauty, which includes deserving more and living their most brilliant and honest expression of themselves.
Madison Reed is revolutionizing the $50 billion hair care industry by making personal care more personal and by offering best-in-class products formulated under strict standards that truly raise the bar. Our deep commitment to the "client" experience paired with our dedication to technology and product innovation has fostered an extremely dedicated, consistently-growing fan base.
Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.
Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
Top Skills
What We Do
Founded in 2013, we started Madison Reed with a simple mission: To make luxurious, at-home hair color with ingredients you can feel good about. At the forefront of innovation, we created the first ever smart 6-Free permanent hair color: Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. And we added hair-loving nutrients including keratin, argan oil, and ginseng root extract to protect and pamper hair. Madison Reed is revolutionizing the $50 billion hair care industry by making personal care more personal and by offering best-in-class products formulated under strict standards that truly raise the bar. Our deep commitment to the “client” experience paired with our dedication to technology and product innovation has fostered an extremely dedicated, consistently-growing fan base. We are a company built on integrity, innovation, responsibility and love. Headquartered in San Francisco’s colorful Mission neighborhood, our team is over 60+ strong. We are backed by leading investors such as: Norwest Partners, True Ventures, Comcast Ventures and Maveron.
