Lifecycle Marketing Manager, Self Serve Conversion

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Lifecycle Marketing Manager to join our lifecycle marketing monetization team. This role will significantly grow the business by enabling essential renewal, win-back, and retention-focused campaigns and programs, driving process improvement, understanding performance data, and prioritizing experimentation and program optimization. You’ll also lead, execute, and optimize email and in-product marketing programs supporting Grammarly’s Lifecycle Marketing strategies.

As a Lifecycle Marketing Manager focused on monetizing our freemium user base, you will be crucial in building and optimizing foundational programs to help us increase new paying subscribers and customer lifetime value (CLTV) through offers, upsell, and expansion strategies. 

In this role, you will:

• Contribute to the strategy and initiatives to deliver impact to critical outcomes.
• Own the day-to-day execution of email, in-app, and push campaigns, including building, scheduling, and testing.
• Coordinate cross-functional projects and campaigns between marketing, product, engineering, support, and analytics teams.
• Work across various channels, stakeholders, and projects to build models, analyze data, advise channel managers, and set up experiments.
• Curate marketing processes and reporting.
• Establish an operational center of excellence within Lifecycle and be a thought leader.

Qualifications

• Owns the daily execution of email, in-app, and push campaigns, including building, scheduling, and testing.
• Use data insights to create high-impact programs with a bias for experimentation.
• Collaborates cross-functionally with marketing, product, engineering, and analytics teams to unlock new opportunities for large-scale efficiency and productivity.
• Prioritize, manage multiple projects and deadlines, and execute ruthlessly; demonstrates both short-term and long-term thinking.
• Collaborates concisely and communicates results and strategic plans with leaders and team members.
• Pull and analyze data and report on campaigns and experiments. 
• Builds and executes strategies to upsell and convert freemium B2C and B2B SaaS users to paying subscribers. 
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.
• Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days 
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

United States: 

Zone 1: $138,000  –  $169,000/year (USD)

Zone 2: $125,000  –  $152,000 /year (USD)

For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

#LI-BS1