Lifecycle Marketing Manager, Enterprise Activation

Posted 12 Days Ago
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San Francisco, CA
Senior level
Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
Grammarly improves lives by improving communication.
The Role
As a Lifecycle Marketing Manager, you will lead and optimize email and in-product marketing programs to enhance customer engagement and retention in B2B lifecycle marketing. Your role entails managing campaigns, analyzing performance data, and collaborating with multiple teams to drive business growth.
Summary Generated by Built In

Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Lifecycle Marketing Manager to join our lifecycle team. This role will play a significant role in growing the business by enabling key campaigns and programs, driving process improvement, improving how we understand performance data, and empowering our customer engagement lifecycle strategy from an early stage. You’ll also lead, execute, and optimize email and in-product marketing programs supporting Grammarly’s Lifecycle Marketing strategies.

As a Lifecycle Marketing Manager, you will be a key part of building foundational programs to help us impact growing relationships with existing customers through deepening and growing product affinity and usage.

In this role, you will:

  • Contribute to the strategy and initiatives to deliver impact to key outcomes.
  • Own the day-to-day execution of email, in-app, and push campaigns, including building, scheduling, and testing
  • Coordinate cross-functional projects and campaigns between marketing, product, engineering, and analytics teams.
  • Work across various channels, stakeholders, and projects to build models, analyze data, advise channel managers, and set up experiments.
  • Curate marketing processes and reporting.
  • Establish an operational center of excellence within Lifecycle and be a thought leader.

Qualifications

  • Has 5-8 years of experience in B2B lifecycle marketing, focusing on large businesses.
  • Drives the B2B Enterprise customer engagement/retention strategy for Grammarly’s managed customers.
  • Owns the daily execution of email, in-app, and push campaigns, including building, scheduling, and testing.
  • Can use data insights to create high impact programs, with a bias for experimentation.
  • Collaborates cross-functionally with marketing, product, engineering, and analytics teams to unlock new opportunities for large-scale efficiency and productivity.
  • Can prioritize, manage multiple projects and deadlines, and execute ruthlessly; demonstrates both short-term and long-term thinking.
  • Collaborates concisely and communicates results and strategic plans with leaders and team members.
  • Can pull and analyze data and report on campaigns and experiments. 
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching 
  • Paid parental leave
  • 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
  • Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
  • Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.  

Zone 1: $123,000  –  $169,000/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

#LI-Hybrid

 

What the Team is Saying

Nicole
Maryna
Brad
Shanik
The Company
San Francisco, CA
1,000 Employees
Hybrid Workplace
Year Founded: 2009

What We Do

Grammarly’s digital writing assistant helps 30 million people and 70,000 teams write more clearly and effectively every day. In building a product that scales across multiple platforms and devices, Grammarly works to empower users whenever and wherever they communicate.

Why Work With Us

At Grammarly, we’re defining what a digital writing assistant can be. So far, we help 30 million people and 30,000 teams communicate every day, and we’re always pushing the possibilities of our product. With a globally connected team that collaborates with autonomy and trust, we’re focused on long-term success—and excited about our future.

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Grammarly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
San Francisco, CA

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