Head of Product Marketing

About Middesk:

Middesk makes it easier for businesses to work together. Since 2018, we’ve been transforming business identity verification, replacing slow, manual processes with seamless access to complete, up-to-date data. Our platform helps companies across industries confidently verify business identities, onboard customers faster, and reduce risk at every stage of the customer lifecycle.

Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List and cited as an industry leader in business verification by digital identity strategy firm, Liminal.

The Role:

As Head of Product Marketing, you will drive the strategic narrative for Middesk, ensuring we lead the market in business identity. This is a critical leadership role, responsible for defining positioning, shaping go-to-market strategy, and driving adoption of our solutions. You will deeply understand our customers, the competitive landscape, and emerging trends to ensure Middesk continues to set the industry standard.

This is a high-impact role that requires a highly strategic, cross-functional leader who can partner closely with Product, Sales, Customer Success, and Revenue leadership to craft compelling messaging, refine pricing and packaging, and develop programs that accelerate growth. You will also lead and grow a high-performing product marketing team, providing direction, mentorship, and structure to scale impact. As a key spokesperson for Middesk, you will influence customers, analysts, and the broader market, shaping the future of business identity.

We follow a hybrid work model, and for this role, there is an expectation of 2 days per week in our SF or NYC office. Candidates should be based within a commutable distance, as we believe in the value of in-person collaboration and building strong team connections while also supporting flexibility where possible.

What You'll Do:

Market & Customer Leadership

• Deeply understand our customers. Build strong relationships with prospects and customers to uncover pain points, validate messaging, and influence product strategy.

• Be the voice of the market. Synthesize industry trends, competitive intelligence, and customer insights to guide Middesk’s positioning and strategic direction.

• Establish thought leadership. Serve as a subject matter expert in business identity, shaping industry conversations through content, events, and analyst relations.

Go-to-Market Strategy & Execution

• Lead product positioning and messaging. Develop crisp, compelling, and differentiated narratives that clearly articulate Middesk’s value to key stakeholders, including customers, prospects, analysts, and press.

• Own go-to-market (GTM) execution. Drive the launch strategy for new products and features, ensuring strong alignment across Product, Sales, and Marketing.

• Refine pricing and packaging. Lead pricing strategy efforts to optimize for revenue growth, customer adoption, and market competitiveness.

Sales Enablement & Revenue Impact

• Equip the Sales team for success. Develop high-impact enablement materials, including pitch decks, playbooks, competitive intelligence, and objection-handling guides.

• Accelerate deal velocity. Partner with Sales leadership to refine messaging, improve conversion rates, and drive revenue outcomes.

• Measure success and optimize. Define and track key GTM metrics to ensure product marketing efforts drive measurable business impact.

Cross-Functional Leadership

• Shape product strategy. Collaborate with Product leadership to influence roadmap decisions based on market insights and customer feedback.

• Lead across the organization. Act as a strategic advisor to executive leadership, helping to define long-term growth opportunities and positioning Middesk for category leadership.

• Foster a culture of experimentation. Champion an iterative, data-driven approach to messaging, positioning, and go-to-market strategies.

What We're Looking For:

• 10+ years of experience in product marketing within B2B SaaS, fintech, data infrastructure, or another regulated industry.

• Proven expertise in pricing and packaging strategy, aligning product value with market needs and revenue growth.

• Proven track record of launching and scaling products in competitive markets, with a deep understanding of GTM motions.

• Exceptional storytelling and communication skills, with the ability to craft compelling narratives that resonate across audiences.

• Strong executive presence and influence, with experience engaging analysts, press, and customers at the highest levels.

• Deep analytical mindset, with the ability to translate market and customer insights into clear, actionable strategies.

• Experience building and leading high-performing teams, with a passion for mentorship and leadership in a high-growth environment.

• Excitement for working in a fast-moving, early-stage company with ambitious growth goals.