DemandGen Manager

At Wipfli, people count
The way you think makes you different. At Wipfli, we embrace that.
Our inclusive culture provides a space for everyone to have a voice. Our growing number of DEI resource groups celebrate diversity and champion awareness throughout Wipfli.
We're also focused on helping you achieve success with balance. From hybrid schedules and flexible time off to training programs and mental wellness initiatives, we take care of our team.
If you want to be in an environment where you can grow, feed your curiosity and make a difference, Wipfli is the place for you.
Under the direction of the Senior Manager - GTM Activation, the Solutions Marketer secures, coordinates, and manages marketing resources in support of building marketing campaigns and lead generation strategies for Wipfli's service lines and business solutions. This individual will work on a team responsible for enhancing demand generation and driving collaboration with business development to deliver more qualified leads and support Wipfli in achieving its growth objectives.
Responsibilities:

• Translates business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to the firm's service lines and business solutions growth priorities and generate a quantifiable ROI.
• Develop and execute comprehensive go-to-market strategies that align with business goals and market trends.
• Partner extensively with Insights team on enterprise strategies.
• Secures, coordinates, and aligns marketing functional resources in support of our service line's growth targets.
• Collaborates with the marketing functional teams to meet content, creative, demand generation, public relations, research, and market intelligence needs that help the service line's marketing plans.
• Partner with Insights and Digital teams to know and leverage intent data to drive growth enablement activities.
• Owns campaigns from inception to execution, focused on generating positive ROI, achieving intended results and continuously optimizing for best performance.
• Monitor and assess results to establish actionable learnings that impact the success and effectiveness of future campaigns.
• Occasional travel for team events.

Required Qualifications:

• Bachelor's degree in marketing or business administration
• At least of 7-10 years' experience in a comparable role
• Expertise of the marketing mix and how to apply applicable strategies to an existing opportunity.
• Establish a high level of credibility with their clients.
• Uses positive influence to manage peers and/or those higher in rank and demonstrates the ability to foster exceptional relationships.
• Work under pressure, meet deadlines, and coordinate many projects/tasks simultaneously .
• Maintains professionalism and a "can-do-attitude" in the execution of all project-related assignments and tasks.
• Evokes innovative thinking from fellow team members, while helping them understand the core strategies and goals of a marketing program.

Preferred Qualifications:

• Experience in a professional services work environment
• Experience in driving sales enablement and leveraging intent data to inform campaign strategies
• Experience managing and coaching team members
• Marketing agency background and experience
• Corporate experience serving internal stakeholders

Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected].
Wipfli supports equal pay for equal work and values each candidate's unique experiences and skill sets. The estimated pay range for this position is: $97,000.00 to $130,000.00. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.
Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
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