HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11+ billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.
About the role:
As a Growth Lead, you will develop and execute Account-Based Marketing (ABM) campaigns while actively engaging and closing high-value small business leads. This is a hybrid role, blending strategic marketing execution with high-touch sales engagement to expand our customer base among boutique venues, consultants, and creatives - key segments that represent significant growth opportunities for HoneyBook.
This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office).
You Will:Account-Based Marketing (ABM) & Lead Generation
- Develop and execute ABM campaigns targeting high-value small businesses
- Partner with marketing to craft personalized outreach strategies using email, content, direct mail, events, and paid media.
- Build targeted lead lists using CRM data, intent signals, and industry insights.
- Work with data and analytics teams to refine ideal customer profiles (ICPs) and optimize targeting strategies.
Inbound Sales & Lead Conversion
- Engage and nurture warm leads through a high-touch consultative sales approach.
- Act as a trusted advisor to prospects, understanding their business needs and positioning HoneyBook as the ideal solution.
- Own the sales process for warm prospects, moving them from consideration to conversion.
- Track and optimize performance using CRM, sales enablement tools, and data insights.
Cross-Functional Collaboration
- Work closely with product marketing, content, and performance marketing teams to refine messaging and campaigns.
- Partner with customer success to ensure smooth onboarding
- Provide insights to product teams about small business needs, helping shape feature development and future GTM strategies.
You Have:
- 3-5 years of experience in growth marketing, sales, or revenue-focused roles (B2B SaaS or SMB experience preferred).
- Proven track record of ABM execution and closing high-value leads in a consultative sales environment.
- Strong understanding of small business customer psychology and their decision-making process.
- Experience using CRM & sales enablement tools
- Data-driven mindset with experience in lead scoring, segmentation, and conversion optimization.
- Excellent communication and persuasion skills—you can build trust and convey value with ease.
- Comfortable working in a fast-paced, test-and-learn environment where agility and iteration drive success.
Ready to Help Small Businesses Scale?
If you’re a growth-driven marketing & sales professional who thrives in a strategic yet hands-on role, we’d love to hear from you! Apply now and help us redefine how small businesses grow with HoneyBook.
The good stuff:
- Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
- Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
- Compensation: We offer a competitive salary and meaningful equity grants.
- Base pay is $146k-$156k, depending on experience and skills.
- Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.
Our core values:
- People come first: We prioritize people as we explore opportunities and work through challenges.
- Raise the bar: We push for greatness—for ourselves, each other, and our members.
- Own it: Trust and ownership let us make decisions with confidence.
- We love what we do: We bring passion to our work and love what we create for our members.
- Keep it real: Authenticity, respect, and transparency are at our core.
The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.
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Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.
Our Privacy Policy is here.
HoneyBook San Francisco, California, USA Office
Our San Francisco office is located in SoMa. We're a short walk from CalTrain and near many bus lines. Nestled near local restaurants and AT&T park, there's plenty of places nearby to spend quality time with fellow HoneyBookers!
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