Are you ready to lead a data-driven transformation in healthcare marketing? As our Director, Marketing Analytics and Operations, you’ll be responsible for building and scaling the systems, insights, and analytics that power Natera’s global marketing strategy. You’ll lead our marketing analytics and operations functions while partnering cross-functionally to drive data transparency, reporting accuracy, and operational efficiency. This role is perfect for someone who thrives in a fast-paced environment, can architect and optimize data flows, and is passionate about transforming marketing with insights, automation, and emerging technologies like AI.
Key Highlights:
Analytics Ownership: Define and lead marketing analytics, attribution models, campaign ROI measurement, and executive-level reporting.
Operational Excellence: Oversee processes and workflows across platforms to ensure scalable, high-quality marketing execution.
Technology Leadership: Manage and optimize our marketing technology stack for data integration, accuracy, and insight generation.
Innovation-Forward: AI experience is a strong plus—help us scale intelligent programs with automation and predictive capabilities.
Responsibilities
- Lead Strategic Analytics – Build and own the marketing performance framework, including dashboards, attribution, funnel analysis, and ROI tracking.
- Oversee Marketing Operations – Drive lead flow management, campaign operations, data governance, and process optimization across platforms.
- Optimize Marketing Technology – Own the integration and performance of Salesforce CRM, Eloqua, Motiva, Demandbase, and related tools.
- Automate Reporting & Insights – Build scalable, automated dashboards and self-service analytics solutions to empower stakeholders.
- Drive Innovation through AI – Identify opportunities to pilot marketing AI tools for personalization, scoring, and insight generation.
- Define and Communicate KPIs – Establish and align on marketing success metrics with executive leadership and cross-functional teams.
- Partner Cross-Functionally – Work closely with Sales Ops, RevOps, IT, and Data Engineering to streamline operations and reporting.
- Mentor & Develop Talent – Build and lead a high-performing team of analysts and operations professionals.
Qualifications
Required:
- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field
- 8+ years of experience in marketing analytics, marketing operations, or related roles
- 3+ years in a leadership or management capacity
- Deep experience with Salesforce CRM, Eloqua, Demandbase, and BI tools (e.g., Power BI, Tableau)
- Strong knowledge of funnel analysis, attribution models, and ROI reporting
- Proven track record of optimizing martech systems and improving data flow
Preferred (Nice-to-Have):
- Experience with AI-driven marketing tools (e.g., predictive analytics, lead scoring, personalization)
- Familiarity with SQL, Python, or working alongside data engineering teams
- Experience in healthcare, biotechnology, or diagnostics industries
The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
San Carlos, CA
$180,000—$220,000 USD
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
Top Skills
Natera San Carlos, California, USA Office
201 Industrial Road, San Carlos, CA, United States, 94070
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