Director of Brand

We’re looking for a Director of Brand who can help us continue to grow as the #1 credit-building app. Kikoff financial products have already helped hundreds of thousands of customers improve their credit scores; and with your help we can improve the financial lives of millions more.

You will be our first brand hire and define our brand strategy, metrics, positioning and initiatives with our cofounders and leadership. Our ideal candidate is someone who can leverage consumer data and user insights to build a compelling brand strategy and vision and bring it to life by rallying and influencing cross-functional teams and stakeholders at all levels. You understand our space and users and shape and tell our story with bold initiatives, crisp execution and help move our brand metrics and quantify results. 

This is a full-time non-remote role based in our San Francisco headquarters.

What you can expect in this role:

• Turn customer insights into marketing strategy and story: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting surveys, customer interviews, and more.

• Develop a brand strategy and values: Work with our team to create a vision and strategy for the brand from the ground up and execute to bring it to life while measuring the results along the way.

• Own brand metric measurement and grow them: keep pulse on our awareness, perception and more and dive into what drives those metrics and improve them over time.

• Own end-to-end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics. 

• Own PR and communications: stand up and develop a strong media presence with both consumer and business media, measuring and improving favorability and share of voice.

What will help make you successful:

• Over 10 years in consumer brand marketing or related roles, ideally with fintech experience

• Proven track record in motivating, guiding, and developing cross-functional teams, fostering creativity, maintaining high standards, executing quickly and delivering results.

• Skilled in being the voice of the customer, aligning brand strategy with customer and business needs, and translating insights into GTM fundamentals like segmentation, messaging, and competitive positioning.

• Combines creative ideas and thinking with data-driven decision-making to lead brand marketing campaigns and decisions and drive measurable results across omni-channel platforms.

• Expertise in developing brand strategies, leveraging cultural insights, and delivering campaigns that enhance brand equity and drive customer affinity.

• Adept at aligning stakeholders across diverse teams with competing priorities to ensure cohesive execution of marketing strategies.

• Ability to craft compelling stories, refine messaging through iteration, and inspire teams with clear and passionate storytelling.

• Deep experience with brand strategy, social platforms, partnerships, retail marketing, and experiential campaigns, executed at scale.

• Culturally savvy, curious, and agile in fast-paced environments, constantly innovating while staying true to the brand identity.

About Kikoff:

Kikoff is the fastest consumer fintech to hit $100MM ARR and is reinventing the credit space, offering credit-building solutions that are affordable, accessible, and educational to address the catch 22 on improving credit. Our core product, the Kikoff Credit Account, has helped over 1 million customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed, Business Insider, CNBC, and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.

Why Kikoff:

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We are backed by some of Silicon Valley’s top VCs. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

💰 US salary range for this full-time position consists of base + equity + benefits

Our salary ranges are determined by role and experience:

$150k - $215k base + equity

🏥 Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!

📈 Stock Options

Visa sponsorship available: Kikoff is willing to provide sponsorship for H1-B visas and U.S. green cards for exceptional talent.

Equal Employment Opportunity Statement:

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following information for more information:https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf 

If you need reasonable accommodation for a job opening please connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, Kikoff will consider for employment qualified applicants with arrest and conviction records.

Compensation Range: $150K - $215K