Director of account-based marketing

Posted 22 Days Ago
Be an Early Applicant
San Francisco, CA
Senior level
Artificial Intelligence • Marketing Tech • Software
The Role
The Director of Account-Based Marketing will create and execute a strategic marketing plan aimed at high-value Enterprise accounts. This role involves collaborating with Sales and Marketing teams to develop campaigns, understand client needs, and drive engagement and revenue. Responsibilities include managing multi-touch campaigns, analyzing market trends, and reporting on campaign performance.
Summary Generated by Built In

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges. Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role
The Director of account-based marketing will be responsible for creating and executing a go-to-market plan for Writer's high-value Enterprise target accounts. They will work with the Sales, Partner, and Marketing teams to increase engagement, build relationships, and drive sales through marketing campaigns. This is a player/coach role that needs good planning skills, world-class communication, and the ability to create campaigns that drive results. 

🦸🏻‍♀️ Your responsibilities

• Develop and execute a strategic account-based marketing plan to support Writer’s growth in the Enterprise market

• Collaborate with the Sales team to identify and prioritize target accounts and decision-makers within those accounts

• Develop and maintain a deep understanding of the target accounts’ business needs, challenges, and opportunities

• Create and manage personalized, multi-touch campaigns to engage decision-makers at target accounts and drive awareness and interest in Writers solutions

• Work closely with the entire marketing team to develop and curate relevant and compelling campaigns for target accounts

• Collaborate with the Sales team to develop account-specific messaging and collateral

• Track, measure, and report on the success of marketing campaigns based on ROI and budget allocation

• Continuously monitor and analyze market trends and competitor activities to inform and adapt the account-based marketing strategy

⭐️ Is this you?

• Bachelor’s degree in Marketing, Business, or a related field

• Minimum of 7 years of experience in B2B marketing, preferably in account-based marketing or enterprise marketing

• Proven track record of developing and executing successful account-based marketing strategies and campaigns

• Strong understanding of the Enterprise market and the buyer’s journey

• Excellent communication and interpersonal skills, with the ability to build relationships and influence decision-makers

• Experience working closely with Sales teams to drive revenue and meet business goals

• Analytical mindset with the ability to track, measure, and report on campaign success

• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously

• Self-motivated and proactive, with the ability to work independently and in a team environment

• Experience using marketing tools such as 6sense, Mutiny, and HubSpot

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

The Company
San Francisco, CA
50 Employees
Remote Workplace
Year Founded: 2019

What We Do

Writer is the leading AI writing platform for teams.
We empower GTM leaders to build a consistent brand across every customer touchpoint.
Our automated language generation and writing suggestions make it possible for teams to accelerate content, align brand, and empower more writers across all types of content and communications.
Enterprise-class and simple to roll out, Writer is deployed widely at leading brands like Twitter, Intuit, UiPath, UnitedHealthcare, Accenture, and Spotify.

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