B2B Product Marketing Lead, 12 Month FTC

| San Francisco, CA, USA | Hybrid
Employer Provided Salary: 149,000-230,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

  • Team Leadership: Lead and mentor a team of product marketers, fostering professional growth, collaboration, and excellence.
  • Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
  • Market Research & Analysis: Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth.
  • Product Influence: Influence the product roadmap by providing market insights and feedback from customers to the product management team, ensuring that product development aligns with market demands and opportunities.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals
  • Messaging & Positioning: Own the development and maintenance of compelling messaging and positioning, ensuring consistency across all channels and materials.
  • Content Development: Lead / support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools.
  • Strategic Enablement: Work with Marketing, Sales, and Customer Success to ensure our internal teams are enabled and that content reaches the right audiences.


You're probably a match if

  • You have 5+ years of product marketing or solutions marketing experience. Since this is a senior role, your prior direct experience is essential.
  • You may also have experience in business consulting, product management, or marketing, which would be a plus, though not required.
  • You have 1+ years of experience managing and coaching individual contributors.
  • You have demonstrated success in developing and executing go-to-market strategies for B2B SaaS products.
  • You possess exceptional communication skills, allowing you to translate technical features into clear benefits for a broad audience.
  • You excel at building strong cross-functional relationships with stakeholders.
  • You can identify and understand trends in the market, competitors, and user needs across multiple segments.
  • You have the ability to juggle multiple projects simultaneously while maintaining strong prioritization skills.
  • You have a growth mindset and are eager to learn and grow every day. As Canva grows 130% year-over-year, you're excited about new challenges, comfortable with ambiguity, and ready to forge your own path.
  • You thrive on creating customer value and enjoy solving problems!


About the team
The B2B product marketing team is on a mission to empower businesses to achieve their goals through Canva's world-class products and tools. We do this by helping bring solutions, products, and integrations to market and driving continuous engagement and adoption across our array of existing products.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
Please note that interviews are conducted virtually.
Check out lifeatcanva.com for more info.
At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $149,000 - $230,000 . When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • Objective-CLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • BashLanguages
    • ReactLibraries
    • RxJSLibraries
    • MobXLibraries
    • SpringFrameworks
    • FinagleFrameworks
    • AWS RedshiftDatabases
    • BigQueryDatabases
    • DynamoDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • SnowflakeAnalytics
    • AmplitudeAnalytics
    • dbtAnalytics
    • RedshiftAnalytics
    • Mode AnalyticsAnalytics
    • CanvaDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • Monday.comManagement
    • Custom-BuiltCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • BrazeEmail
    • Monday.comProject Management

Location

Our San Francisco based team typically spend some of their time connecting in person at our down town co-working space and some of their time working remotely.

An Insider's view of Canva

How does your team reward individual success?

Canva teams set seasonal goals and we celebrate BIG when we achieve each goal. We have celebrated our success by enjoying taco nights, cocktail classes and currently planning a DIY pottery night. Canva also has a very active #kudos slack channel!

Pooja

Partner Success Manager

How do you collaborate with other teams in the company?

Being part of Customer Success., we work closely with other teams including Product, User Voice, and Community Stories. We have the chance to share insights about how our members use Canva across their teams and the value our product brings. It’s inspiring to help shape the product and bring the most value to our users through global collaboration!

Chelsea

Strategic Customer Success Manager

How does the company support your career growth?

Canva enables me to grow by providing workshops and training sessions that have given me a solid foundation for my role. There is a focus to promote from within and provide everyone the opportunity to explore whichever path they choose. Our “Vibe and Thrive” allowance also makes sure our mental and physical health are always taken care of!

Kendall

Sales Development Representative

How do your team's ideas influence the company's direction?

One of Canva’s core values is to Make Complex Things Simple. We find innovative ways to make legal concepts more approachable to non-lawyers and reduce the need to involve Legal with every move. By removing complexities we encourage an environment of trust and openness for our internal stakeholders and our millions of users.

Suhayb

Senior Legal Counsel

What's something quirky about your company?

Season Openers are company events where Canva celebrates our wins and rallies around our goals. They're also some of the most over-the-top and quirky events you'll ever see. On my first day, at my first season opener, I learned about Canva through a Hollywood-worthy parody of "The Office"— I knew then I had found my new home!

Sergio

Design Ops & Studio Lead

What are Canva Perks + Benefits

Canva Benefits Overview

No matter what your role is, or where you’re located, Canva’s benefits are designed to empower you to thrive.

Culture
Volunteer in local community
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure, as long as it makes a positive difference, we'll support you.
Partners with nonprofits
In 2021 our founders, Melanie Perkins and Cliff Obrecht, announced they’re donating the majority of their equity to do good in the world through the Canva Foundation.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
We have 3 categories of working, based on what works best for each person and their team's goals: Hybrid, Permanent Remote and Onsite.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Canva Collectives enhance a sense of community and belonging for Canvanauts with shared identities and empower them to be consulted by our People team on important matters for their community.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
We also provide access to Health Savings Accounts (HSAs)
Life insurance
Wellness programs
Mental health benefits
Free, confidential access to mental-health experts. Access to 12 sessions per area of support and an unlimited number of areas per year. Support is also available to 5 significant people in your life.
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Use Canva’s 4% match to boost your retirement savings.
Company equity
You’ll be setting Crazy Big Goals and working hard to bring them to life, so our equity packages are designed to ensure our success is yours, too.
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
18 weeks gender-neutral parental leave from day one, for all parents. 1 month of part-time hours at full-time pay when you return.
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Generous PTO
20 days of vacation leave a year, plus other unique Canva leave types.
Paid volunteer time
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure -as long as it makes a positive difference, ​we‘ll support
Sabbatical
Celebrate 5 and 10 years at Canva with extra paid time off and a budget to support your Epic Experience
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Hardship benefits
Access to an additional 5 days of paid leave per calendar year to support you, during times when you need extra flexibility to manage commitments outside work. Domestic and family violence leave.
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Fitness stipend
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including fitness.
Home-office stipend for remote employees
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including home office setup.
Mother's room
Onsite gym
Professional Development
Job training & conferences
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training
Virtual coaching services

Additional Perks + Benefits

You’ll be empowered to support your own wellbeing and development with an annual Vibe & Thrive allowance*. From roller-skates, to standing desks, digital subscriptions, and dinner with teammates, we love seeing all the unique ways Canvanauts find to use their Vibe & Thrive allowance.

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