VP of Marketing

At Yardzen, we believe people are at their best when they’re outside.

We have a simple promise: help people envision the outdoor spaces of their dreams, all online, and then match them with the right local contractors to bring their design to life. Since our launch in 2018, we’ve helped tens of thousands of homeowners achieve their dream yards, make environmentally responsible decisions, boost their property values and get more out of their outdoor spaces. 

We are disrupting the $200 billion outdoor renovation industry. By leveraging technology and creating an innovative online process, we offer a more straightforward, transparent, and delightful design and build experience for the modern homeowner. We’ve been recognized as a Forbes Best Startup Employer, Fast Company Most Innovative Company, named to Inc. Magazine’s Best Places to Work, and written about by Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started. 

As we continue to scale, we’re looking for a VP of Marketing to drive growth, build brand affinity, and expand our market leadership. This role requires a strategic and data-driven leader who can balance performance marketing with brand storytelling, customer insights, and lifecycle engagement to accelerate revenue growth.

The VP of Marketing will be responsible for developing and executing a comprehensive marketing strategy that fuels customer acquisition, penetration and awareness. This leader will oversee all aspects of marketing, including performance marketing, product marketing, lifecycle marketing, PR, content, and partnerships.

The ideal candidate has a strong track record of scaling DTC brands, is well-versed in digital growth levers, and can blend data-driven decision-making with creative storytelling. They should also have experience leading and mentoring high-performing teams, working cross-functionally with product and sales, and optimizing full-funnel marketing.

Key Responsibilities -

• GROWTH & ACQUISITION MARKETING:
• Own the customer acquisition strategy across paid media (Meta, Google, YouTube, etc.), organic, email/SMS, referral programs
• Optimize marketing spend to maximize efficiency (CAC vs. LTV) while scaling customer acquisition.
• Implement rigorous testing frameworks (A/B, incrementality testing, etc.) to improve performance across channels.
• Partner with product and analytics teams to improve conversion rates (CRO).
• LIFECYCLE MARKETING:
• Lead email, SMS, and CRM efforts to drive engagement, purchase, and referrals.
• Create and optimize nurture flows that guide customers from initial interest to project completion.
• Partner with product and sales teams to improve customer experience and retention.
• PRODUCT MARKETING:
• Drive the packaging, pricing and presentation of Yardzen’s product offering using insights and data
• Develop compelling messaging and positioning that clearly articulates Yardzen’s value proposition across customer segments and channels.
• PARTNERSHIPS & COMMUNITY:
• Identify and cultivate strategic brand partnerships that amplify Yardzen’s reach.
• Develop co-marketing initiatives with key industry players and home improvement brands.
• Oversee content strategy, PR, influencer partnerships, and organic social to deepen brand affinity.
• Engage with the Yardzen community to drive advocacy and word-of-mouth growth.
• TEAM LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION:
• Build, mentor, and scale a high-performing marketing team.
• Collaborate with sales, product, design, and operations teams to drive business goals.
• Own marketing KPIs, forecasting, and reporting to inform executive decision-making.

What We’re Looking For -

• 10+ years of marketing leadership experience in growth stage DTC, home services or consumer tech industries.
• Proven ability to scale marketing spend while improving efficiency (CAC, LTV, ROAS).
• Deep expertise in performance marketing, brand building, and lifecycle marketing.
• Experience collaborating with and enabling sales teams with high-impact marketing materials.
• Experience with data-driven decision-making and marketing analytics tools.
• Strong leadership skills with a track record of building and managing high-performing teams.
• Exceptional storytelling ability with a customer-first mindset.A strategic thinker who can roll up their sleeves and execute when needed.
• Passion for outdoor living and an understanding of its benefits.

Benefits -

• Employee medical, dental, and vision insurance 100% covered by Yardzen
• A remote first workplace
• Competitive salary
• 12 weeks of paid parental leave
• Monthly stipends - Wellness, cell phone & internet

At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in.  So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.

Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.