SVP, Product Marketing

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Summary:

The Senior Vice President, Product Marketing, will have responsibility for leading the global team that articulates the unique value of the Company, the portfolio, and our products for all key audiences, so that customers of all sizes, segments, industries, and geographies can deliver personalized customer experiences at scale. Product Marketing is the group that drives the core content to establish relevancy with key target audiences and whose content gets orchestrated along the entire buyer journey. They will have an extraordinary product/audience marketing background, deeply rooted in creating a unique and differentiated value proposition, not only at the individual product level, but at the level of complex portfolios and for a complex set of audiences. S/he will bring a strong leadership track record in transforming product marketing organizations to operate at the portfolio, Line of Business, and industry level.

The Senior Vice President, Product Marketing will be a seasoned executive with tremendous drive, intelligence, and capability. They will be highly motivated and have the ability and desire to have real impact across the organization. The successful candidate will be a multi-dimensional thinker who operates not only based on important past experiences but considering new approaches and developments that occur in the market.

Responsibilities Include:

• Develop and articulate thought leadership to serve as the ‘why’ for company, portfolio and audience value proposition and drive category creation

• Drive company positioning & messaging and differentiated value proposition

• Develop Product (products & services) positioning & messaging and contextualize value propositions for specific audiences at the C-Suite/LOB/Industry/Tech level

• Align positioning & messaging and value propositions at the individual product level (e.g. WEM/EX, Digital/AI, CCaaS Platform, GCXNow etc) with the value creation in the audience context, highlighting key product capabilities

• Develop framework and approach to reflect product innovations in the value propositions that aligns with the high velocity of product innovation

• Provide relevant and actionable competitive insights to different internal stakeholders such as executive management, product management/GMs and sales

• Develop and provide scalable tools and methodologies to demonstrate measurable value/ROI/TCO of our portfolio for different customer segments

• Develop and implement framework for scalable adoption of positioning, messaging, and value proposition content across marketing functions (demand gen, web, sales development, communications, and branding), as well as for the sales and partner organizations

• Drive shift from ‘tell you’ to ‘show you’ approach by conceptualizing and delivering scalable demo approaches that showcase the differentiated value proposition

• Collaborate closely with the GMs and product managers, as well as with the sales/field

• enablement functions

• Bring customer, market and thought leadership insights to influence portfolio direction

• Engage C-level leadership in strategic positioning

• Hire world‐class talent and manage performance to ensure career growth opportunities

• Foster and drive strong cross-functional collaboration to achieve shared goals

Skills & Experience:

• 15+ years’ experience in product/audience marketing in b2b (plus b2c would be bonus)

• Track record of driving relevance at audience/LoB/industry level and for complex portfolios

• Track record of driving thought leadership-based approaches for category creation

• Track record of operating at scale

• Familiarity with CX (industry and technology) to drive relevance and differentiation

• Strong collaboration skills and ability to work alongside multiple team members

• Ability to effectively communicate with internal stakeholders

• Ability to communicate with all levels internally and externally

• Leadership profile that unifies, influences, and inspires cross-functional teams to meet the changing needs of customers

Leadership Characteristics:

• Acting with Honor and Character: Is a person of high character; is consistent and operates in line with a clear and visible set of values and beliefs; deals and talks straight; walks their talk; is direct and truthful but at the same time can keep confidences.

• Driving Clarity: Communicates goals, expectations, and strategies, aligning everyone with the organization’s vision, simplifying complexity, and fostering open communication.

• Creating Energy: Empowers individuals, recognizing their contributions, and fostering resilience in the face of challenges. Cultivates enthusiasm, collaboration, and shared sense of purpose.

• Delivering Results: Sets clear goals; plans strategically, and holds oneself and others accountable. Embraces innovation, fosters continuous improvement, and celebrates achievements.

• Getting Organized: Is well organized, resourceful, effective, and efficient at marshaling multiple resources to get things done; lays out tasks in sufficient detail to mark the trail; can get things done with less and in less time; can work on multiple tasks at once without losing track; foresees and plans around obstacles.

• Getting Work Done Through Others: Manages people well; gets the most and best out of the people they have; sets and communicates guiding goals; measures accomplishments, holds people accountable, and gives valuable feedback; delegates and develops; keeps people informed; provides coaching for today and the future.

• Managing Work Processes: Is an effective process, workflow, and systems designer; is good at figuring out what to measure to track progress; sets up systems that can almost manage themselves; is a master at the effectiveness and efficiency of work systems; can quickly diagnose and fix a workflow problem; always looking for incremental process improvement.

• Evaluating and Deploying People Accurately: Reads people accurately; can diagnose strengths, weaknesses, and potential; knows what skills are required to fill a job or role; hires the best.

• Focusing on Action and Outcomes: Attacks everything with drive and energy with an eye on results, costs, and the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything they start.

• Communicating Effectively: Writes and presents effectively; adjusts to fit the audience and the message; firmly gets a message across.

• Relating Skills: Warm, friendly, and interpersonally agile; easy to approach and talk to; relates well to all kinds of people; makes a pleasant first impression and builds solid relationships.

• Managing Diverse Relationships: Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a stakeholder.

• Inspiring Others: Is skilled at getting individuals, teams, and an entire organization to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.

#LI-Remote

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$253,000.00 - $470,000.00

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.