Staff Market Researcher

Posted 16 Hours Ago
Be an Early Applicant
Oakland, CA
247K-298K Annually
7+ Years Experience
Fintech
The Role
Seeking a highly skilled Staff Market Researcher to lead benchmarking, brand tracking, and NPS initiatives, driving member perception and value through data analysis and system development. Responsibilities include designing studies, analyzing data, and collaborating with cross-functional teams to inform strategic decisions.
Summary Generated by Built In

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 130 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* -- all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London and New York City.


*Banking services provided by MVB Bank, Inc., Member FDIC

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 130 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* -- all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London and New York City.

We are seeking a highly skilled Staff Market Researcher to join our Market Research team. This mission-critical role combines conventional market research responsibilities with advanced analytics and data science expertise. The ideal candidate will lead our benchmarking, brand tracking, and Net Promoter Score (NPS) initiatives, driving member perception and value through rigorous data analysis and innovative system development. This individual will act as a hybrid market researcher and data scientist, leveraging tools such as R, SPSS, SAS, and SQL to automate processes and perform statistical analysis. Their work will provide key insights to inform business decisions and strategic initiatives.

  • Design and execute comprehensive benchmarking and brand tracking studies.
  • Develop and maintain systems for monitoring member perception and value.
  • Lead the development and implementation of NPS tracking systems.
  • Utilize advanced predictive techniques and statistical analysis to derive insights.
  • Program and analyze data using R, SPSS, or SAS.
  • Query BigQuery databases using SQL to pull internal data on members and integrate with survey analysis.
  • Draft custom survey questionnaires tailored to specific research objectives.
  • Triangulating data from multiple sources to synthesize findings and recommendations
  • Perform survey programming and ensure data quality.
  • Analyze quantitative and qualitative data to identify key findings and trends.
  • Create detailed reports and presentations to communicate research findings to stakeholders.
  • Collaborate with Product Management, Brand Strategy, Product Marketing, and Growth Marketing teams to ensure insights inform strategic decisions.
  • Drive continuous improvement and future development of tracking efforts to align with company goals.
  • Stay updated on industry trends and best practices in market research.

  • Bachelor’s or graduate degree in Market Research, Marketing, Business, Statistics, Data Science, or a related field with a minimum of 8 years of industry experience
  • Proven experience in advanced statistical analysis and predictive techniques.
  • Proficiency in data analysis and statistical software (e.g., SPSS, SAS, R, Excel).
  • Strong SQL skills for querying databases and integrating data.
  • Experience with survey design, programming, and data analysis.
  • Familiarity with brand and marketing metrics, including Voice of the Customer initiatives.
  • In-depth understanding of Net Promoter Score (NPS) and its applications.
  • Strong analytical thinking and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and lead complex projects.
  • Collaborative mindset to work effectively with cross-functional teams.
  • Attention to detail and accuracy in data analysis and reporting.

  • Experience with data visualization tools (e.g., Looker, Tableau, Power BI).
  • Experience with survey tools (e.g., Qualtrics, SurveyMonkey).
  • Knowledge of the financial services industry.
  • Experience with automation of data collection and analysis processes.
  • Strong project management skills and ability to meet deadlines.
  • Ability to translate complex data into actionable insights and recommendations.

Benefits at Credit Karma includes:

  • Medical and Dental Coverage
  • Retirement Plan
  • Commuter Benefits
  • Wellness perks
  • Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
  • Education Perks
  • Paid Gift Week in December

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $247,000 - $298,000, plus equity and benefits.

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

Top Skills

R
SAS
Spss
SQL
The Company
Oakland, CA
1,320 Employees
On-site Workplace
Year Founded: 2007

What We Do

Credit Karma is focused on championing financial progress for over 110 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for resources as they work toward their financial goals. This includes tools for credit and identity monitoring, credit card recommendations, shopping for loans (car, home and personal), and growing their savings* -- all for free. We’ve grown significantly through the years, adding more than 70 million members in the last five alone. We currently have more than 1,300 employees spread across offices in Oakland, Charlotte, Los Angeles, and London.

Disrupting the financial industry is not an easy task. That’s why we know it’s one worth doing. Our core values of helpfulness, ownership, progress and empathy guide our work and our relationships.

Championing financial progress for everyone is a big mission that requires passionate people working together to make a difference in the world. If you’re up for the task, we’d love to have you on our team. Check out our open positions: https://www.creditkarma.com/careers.

*Banking services provided by MVB Bank, Inc., Member FDIC

Why Work With Us

We are a place to inspire, connect and grow. We are a diverse community of passionate people using innovation and technology to improve the lives of our members. We value our people and create ongoing opportunities for both personal and professional growth and connection. Doing good and making an impact is at the center of everything we do.

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