Sr. Product Manager, Measurement Science, Marketing Applied Sciences (Marketing Mix Model)

Posted 12 Days Ago
Be an Early Applicant
Remote
99K-158K Annually
0 Years Experience
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role
Lead implementation of continuous improvement of Marketing Mix Models, unified attribution, and data environments for ROAS level analysis. Drive cross-functional coordination to deliver scalable products identifying channel-level ROI.
Summary Generated by Built In

Description
The Role
The Sr. Product Manger Measurement Science will lead implementation of continuous improvement of Marketing Mix Models (MMM), unified attribution, and data environments needed for ROAS level analysis. This individual has technical expertise in measurement methods, media mix modeling and statistical methods used to qualify media impacts and integration of 1P/3P data sources.
This person will work closely with the Group Product Manager and stakeholders to ensure delivery of enhancements to the models and supporting datasets. This will include assisting with driving acceptance of proposed methods, performance evaluation, and model optimization. They will be responsible for driving the cross functional coordination necessary to deliver the platforms, tools, and capabilities delivering scalable products that identify channel and tactic level return on investment. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs. Are you ready to join a future facing team?
What You'll Do

  • Implement the product roadmap, delivering features and functionality to improve the insights Marketing Mix Models deliver to stakeholders.
  • Manage project scope, delivery plan, and ensuring timelines are met.
  • Translate stakeholder needs to technical requirements for Data Scientist, Data Engineering and Business Intelligence teams.
  • Facilitate critical communication to ensure effective cross-organizational collaboration.
  • Work with Group Product Manager to prioritize backlog and new requests.
  • Drive definition of acceptance criteria and leading prerelease quality assurance.
  • Coach team members in light Agile frameworks and efficient product delivery best practices.


Additional Description
Your Skills & Abilities (Required Qualifications)

  • Bachelor's Degree in Project management, Computer Science, Software development, or a related field.
  • Current related certification (e.g., PMP, PMI-ACP, CSPO, SAFe).
  • Three (3) years' experience spanning data and software/SaaS/IT projects.
  • Demonstrated experience bringing multiple cross functional teams together to achieve project success.
  • Track record of effective communication across technical and non-technical stakeholders.
  • Proven ability to drive alignment across multiple supporting teams and stakeholders.
  • Experience leading virtual teams spanning multiple time zones.
  • Ability to facilitate framing, defining, and leading risk remediation.
  • Proficiency with Confluence, SharePoint, and Office365 tools.


This role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Warren, Milford or Mountain View, you are expected to report to that location three times a week, at minimum.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

  • The salary range for this role is $98,900 and $158,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.


Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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The Company
Palo Alto, CA
165,000 Employees
Hybrid Workplace
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Our “Work Appropriately” philosophy enables our employees have the flexibility to work where they can have the greatest impact to achieve their goals and for their individual success, depending on the nature of their work.

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General Motors Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Palo Alto, CA

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