Sr Marketing Analyst-New & Non-Buyer Engagement

THE ROLE: Senior Marketing Analyst

We’re looking for…

Rue Gilt Groupe is seeking a digitally-led marketing professional to join it’s entrepreneurial, analytical marketing team and lead initiatives to drive top-line growth via New Member and Non-Buyer Customer Relationship management. As part of this role, you will help develop strategy, inform the product experience, own multi-channel marketing campaigns & execute tests against key areas of the business.

This role will work cross-functionally with marketing, technology, product, creative, merchandising as well as key external partners to drive measurable, meaningful business outcomes. Our team is extremely supportive and collaborative, innovative and fast-paced; and the ideal candidate will be able to learn, laugh, and keep up with our exciting madness.

What You’ll Do:

• Collaborate with Marketing leaders and other stakeholders on the roadmap/test plan to drive New Member registration, improve New Member onboarding experience and activation, and build Non-Buyer engagement
• Continue to build our New Member and Non-Buyer knowledge base, developing actionable customer insights and KPIs through close working relationship with Analytics, and owning key metrics to drive improvement in performance
• Uncover meaningful insights from business data and recommend strategic initiatives that improve business performance, engage the customer, and drive incremental value
• Own and lead cross-functional partnerships (Technology/Merchandising/Growth Marketing) to develop effective campaigns for New Members and Non-Buyers across a full breadth of marketing channels (both promotional and non-promotional)
• Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the Rue Gilt Groupe business
• Take lead for creation and delivery of department and business level presentations

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

• Bachelor’s degree is required
• 2+ years of developing growth strategies through direct marketing initiatives, with an ongoing style of out-of-the-box thinking. Prior Product or technology knowledge is a plus.
• Strong analytics background; comfortable leveraging data to make recommendations and decisions; comfortable telling compelling stories using Excel, PowerPoint and Tableau
• Ability to adapt to changing priorities and to deliver results in a fast-paced environment
• Strong ability to influence peers and senior-level business partners to drive change and innovation through the organization
• Fun, energetic and collaborative personality with self-starter approach to work

Expected Base Salary Range: $75,000 - $85,000

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location,  internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

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