Sr Director, Marketing Analytics

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

We are seeking a senior leader to join us in the role of Sr Director, Marketing Analytics reporting into the VP of Marketing. In this role, you will oversee a center of excellence for marketing analytics for all business lines.

The Sr Director, Marketing Analytics is responsible for building a cohesive high performing organization by providing data-driven thought leadership, setting strategic direction and applying analytical acumen across the enterprise. This role will oversee marketing analytics for all lines of businesses at LC (personal loans, auto refinance, purchase finance, banking products, etc.). You will oversee the center of excellence for customer targeting, segmentation, channel/funnel optimization, marketing measurement and test & learn for marketing across all marketing channels and product lines.
This is a high visibility role that that requires partnership with leadership across business lines, product, engineering, risk, and finance. This is a great opportunity for a analytical leader with demonstrated experience in marketing domain who is excited to build upon the current capabilities.

What You'll Do

Lead Strategy & Execution

• Own audience targeting and data driven personalization strategies across prospecting, retargeting and re-marketing to directly deliver improvements in marketing performance
• Develop strategies to drive decisions around segmentation, personalization, targeting, algorithmic contact management, attribution and customer lifetime value optimization
• Implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing spend and conversion efforts
• Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversions across a variety of Marketing channels and touch points
• Support annual/quarterly planning and manage analytics for the weekly/Monthly performance reporting including MBRs

Growth Mindset

• Partner closely with the media team, media agency, internal data teams/engineering and measurement partners to align performance goals and optimize marketing investments.
• Manage the test & learn engine in marketing, you will drive the testing discipline and expansion/innovation (Obsessed with testing everything!!)
• Inform efficient capital allocation through testing and attribution modeling including media mix modeling

Leadership

• Comfortable setting clear goals to ensure success.
• Form close working relationships with the Marketing Leadership Team and other internal stakeholders. Proactively provide insights and become a trusted advisor
• Create a solid engagement model that drives collaboration across teams to ensure flawless delivery and goal achievement via solid and aligned measurement frameworks. 
• Work with functions outside of marketing including Credit Risk, Operations and Product to ensure there is one source of truth for marketing data and to improve the end to end customer experience ultimately improving conversion
• Develop, coach, and mentor a high-performing team of analysts to foster innovation, collaboration, and continuous learning

About You

• 12+ years of marketing analytics experience in a highly data-driven, analytical environment; Bachelor’s degree in a quantitative field such as Math, Statistics, Engineering, Operations Research or Economics. Master’s degree highly desired
• Experience in Financial Services preferred. Direct experience with credit products a plus.
• Proven leadership skills building and leading high performing organizations
• Strong ability to translate quantitative data into actionable recommendations and to translate business objectives into marketing goals and measurements
• A deep understanding of and extensive background in direct response/acquisition marketing both online and offline
• Able to deliver near-term wins while building towards a larger strategic vision
• Demonstrated top performance in prior roles, with a clear track record of success and increasing levels of responsibility
• Strong leadership ability, with experience of managing and building a team
• Superior analytical and problem-solving skills, with the ability to cut through complexity and turn high-level business requirements into specific analysis projects
• Solid understanding of advanced analytics and familiarity with working with large datasets (statistics, simulation, optimization, etc.)
• Expertise with Excel, SQL, Tableau, Qlikview, SAS, R and Python

Work Location
San Francisco
 
We are currently working a hybrid schedule and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
 
Time Zone Requirements 
Primarily PT
Travel Requirements 
If you need to travel for work, LendingClub will cover your travel related expenses.
 
Compensation
The target base salary range for this position is 211,000-245,000. The position is also eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings), equity, and benefits. Our salary ranges, other compensation and benefits offered are determined by role, experience level and location.
 
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
 
#LI-Hybrid
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LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.