HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have a similar experience to what we are looking for, we encourage you to apply.
As the Social Media Manager at HoneyBook, you’ll own the strategic direction of our brand presence across all social media channels to increase awareness and strengthen affinity among independent businesses. You’ll lead content creation, channel development, and community management across all existing HoneyBook social media channels and strategic expansion into new channels when relevant to our business goals.
In this critical role, you’ll represent the voice of the HoneyBook brand out in the world and influence our perception in the market as a leader for independent businesses. You’ll drive impact not only through the content you create but also the relationships you build with our community. By bringing our unique brand voice and value to life on social media, you’ll play an essential role in attracting new users, deepening our connection to existing customers, and strengthening our position as the best-in-class solution for independent business owners.
Your success will be measured by your ability to drive channel growth, influence top-of-funnel acquisition, and increase meaningful brand engagement. This is an exciting opportunity to develop the HoneyBook brand on social media. This role will start in the short term as an IC but grow into a management position to build out our social team and grow our social team.
- own the strategic direction of the HoneyBook brand across social media informed by company objectives and goals.
- develop and distribute content that resonates with our target audience, inspires engagement, and builds trust.
- – create compelling on-brand multimedia content that highlights our product, marketing campaigns, educational resources, community, and more.
- – set goals, track performance, and analyze results to optimize our content for conversion.
- – collaborate effectively with internal and external stakeholders to develop content, seize opportunities, and achieve objectives.
- – share POV and best practices in partnership with design and creative teams to develop thumb-stopping content.
- – represent shifts in culture and emerging trends to the broader company as a thought leader, and understand how to convert these insights into opportunities on social that promote HoneyBook as an aware and beloved brand.
What were looking for in a candidate:
- You move audiences with words, drive action, and spark excitement through social content.
- You create compelling copy and visuals across multiple social platforms without error.
- You explore trends and think outside the box to enhance our brand's presence and values.
- You know how to partner effectively with cross-functional stakeholders to deliver the highest quality work.
- You bring new ideas, identify opportunities, and prioritize tasks effectively without prompting.
- You manage public communications professionally, maintaining a positive brand image and addressing member concerns with urgency.
- You seek to understand performance, learn from outcomes, and continuously improve.
- : you’re passionate about social media and keep a close eye on the latest and greatest trends.
- 5+ years of social media content creation and community management experience with a proven track record of driving growth.
- Proficient in best practices for most social media platforms. Instagram, Threads, and LinkedIn, in particular.
- Familiarity with tools for tracking analytics, social listening, and channel management, like Later, Planoly, Sprout Social, or similar.
- Experience with design tools like Canva and/or Figma.
- Prior management experience
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What the Team is Saying
What We Do
HoneyBook is here for the self-starters. The independents. Those who’ve claimed freedom over their career, finances, and future. Those paid for a profession that’s also their passion.
We’re on a mission to empower this economy of independents to rise, building fulfilling and sustainable livelihoods by doing what they love. We champion technology as our ally in supporting our members in this pursuit.
We can’t fulfill this mission without incredible talent. Our culture is founded on core values that drive everything we do, starting with always putting people first.
Why Work With Us
Our culture is founded on core values that drive everything we do, starting with always putting people first. Our team is a mission and values-driven team fueled by passion and purpose. At HoneyBook, we believe you are the driver of your career and growth - we're here to support you along the way.
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Employees engage in a combination of remote and on-site work.
