Senior Product Marketing Manager, Jira Enterprise Expansion

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
About the Team
Jira, Atlassian's flagship agile project management tool, is now for all teams across the business. The latest evolution of Jira offers a shared place for every team to align on goals and priorities, track and collaborate on work, and get the insights they need to deliver incredible outcomes, together. This unlocks a massive growth opportunity for wall-to-wall adoption within existing customers, especially in the enterprise. Leading the charge to capture this opportunity through integrated product and go-to-market strategies is the Jira Enterprise Expansion product marketing team. To help us with this mission, we're looking for a world-class Senior Product Marketing Manager to join the team!
You will have the opportunity to showcase your GTM expertise and work closely with Sales, Marketing, and Product leaders to unlock new growth opportunities, attract new personas and senior-level decision-makers, and drive measurable growth. You'll be a trusted partner and advisor to our Sales team, equipping them with market and persona knowledge as well as the assets and tools to win more deals. This role is ideal for a customer-focused product marketer skilled at crafting compelling marketing narratives to bring Jira's unique value propositions to market. This is a unique opportunity to play a big part in continuing to grow Jira and enable all teams to work better, together.
Responsibilities
You will help Atlassian expand beyond our stronghold in technical teams (devs, IT) to reach their business counterparts (marketing, program management, ops, finance) as we become the system of work for ALL teams across the enterprise!
In this role, you will:

• Help shape Jira's strategy for reaching new business audiences in a growing market, identifying our strengths, and leading the effort to close gaps
• Enable our Sales and Partner teams with compelling and high-impact value props, use cases, collateral, sales plays, customer stories, market knowledge, and tools for both IT buyers and non-technical department heads
• Develop messaging and positioning of Jira against competitors in the enterprise, and use competitive analyses to uncover differentiators and translate into outbound competitive tactics
• Use data to develop strategy, prioritize opportunities, guide decisions, and measure the performance of go-to-market programs
• Develop processes to understand customer use cases, package those insights, and promote them in a way that supports business teams within enterprise customers in being successful with Jira
• Be the passionate voice of enterprise customers by developing a deep (and continuously refined) understanding of the market, buyer personas, ideal customer profile, the buyer journey, etc. and feed insights back to stakeholders to inform go-to-market strategies
• Be a trusted partner to the product team and relay customer, sales, and market insights to inform product roadmap decisions and strategy

Qualifications

• 5-7 years of experience in enterprise Product Marketing and/or supporting sales teams in B2B SaaS
• Expert on enterprise sales cycles and buyer personas with experience enabling enterprise GTM teams
• Strong storyteller with exceptional writing and communication skills who can succinctly translate technical features into customer value for external and internal audiences
• Structured thinker with demonstrated ability to manage multiple complex projects simultaneously and mobilize teams across functions
• Cross-functional aptitude with the ability to build relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
• Be able to spot opportunities and have an understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet business objectives

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $150,700 - $200,900
Zone B: $135,600 - $180,800
Zone C: $125,000 - $166,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .