Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.
This position is US based only.
As a Senior Product Marketing Manager for the Developer ecosystem, you will drive go-to-market strategy and execution from start to finish: market research, positioning, launch strategy and execution, and ongoing growth initiatives. You’ll quarterback cross-functional teams to execute on world-class product launches and campaigns that promote growth, engagement, and evangelism within the Developer ecosystem and deliver on business goals.
What You'll Be Doing
- Go-to-Market Planning and Execution: Develop Go-To-Market strategy grounded in market awareness and customer empathy to acquire new Developers and improve adoption of Developer tools and products.
- Messaging and Positioning: Develop clear, cohesive, differentiated messaging that lands the value proposition and the “why” with key audience segments.
- Market Awareness: Gain an in-depth understanding of the Developer ecosystem, including its competitive and partnership landscape, and use this insight to inform Go-To-Market strategy and key narratives.
- Voice of the Customer: Be the expert on our target audience segments and act as the internal champion for the customer, ensuring their needs guide our marketing strategies and inform our product roadmap.
- Content Strategy and Development: Know the product/solution intimately, and be well-versed in the user journey. You know how to get hands on or collaborate with others to deliver the right content to meet the user where they are at each phase in their journey, be it videos, product demos, case studies, training materials, etc.
What you should have
- 7+ years of product marketing experience including 3+ years of experience with a developer audience in the gaming industry.
- A deep empathy for Developers and passion for Discord’s mission and the role Developers have to play in the growth of the business.
- A strategic thinker who is curious, resilient, goal-oriented with a bias for action, and can look at the big picture to connect dots and create clarity in an often ambiguous environment.
- An exceptional communicator that creates clarity for internal and external customers through intentional, organized verbal and written communication.
- The ability to lead effectively through influence and comfortable working cross-functionally across the entire business, catalyzing and inspiring teams to align behind a common goal and do their best work.
- Stellar writing and content creation skills, including compelling video scripts, articles for user education.
- A growth mindset. Someone who views learning as a lifelong journey and is constantly looking to expand their tools and knowledge to become a better version of themselves.
#LI-Remote
The US base salary range for this full-time position is $185,000 to $203,500 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.
Why Discord?
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!
Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!
What We Do
Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests — from artists and activists, to study groups, sneakerheads, plant parents, and more. With 150 million monthly users across 19 million active communities, called servers, Discord has grown to become one of the most popular communications services in the world. Discord was built without selling ads or user data and instead, offers a premium subscription called Nitro that gives users special perks like higher quality streams and fun customizations.
Why Work With Us
Imagine a workplace that not only tolerates but celebrates the unique perspectives each and every person brings to it. One that is representative of the world we want to live, play and work in. Well, imagine no more. Just as Discord gives everyone the power to belong, we are building a workplace that is welcoming and inclusive from the inside out.
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