Senior Principal, Digital Marketing (Marketo Focused, Infrastructure Team)

Seeking a candidate with strong MARKETO skills and hands on system experience. Great opportunity to be a part of of the Digital Marketing Infrastructure team!

Overview:   The Senior Principal, Digital Marketing, has five primary responsibilities:

• Partner with marketers to enhance digital channels and campaigns.
• Optimize processes and documentation associated with key systems.
• Execute and optimize the company's digital marketing strategy.
• Assist with the professional development of the in-house digital and marketing automation team.
• Oversee relationships with some external vendors, contractors, and agencies.

The Senior Principal, Digital Marketing, collaborates with the team to consistently meet and/or exceed mutually agreed-upon Key Performance Indicators (KPIs).  This role leverages analytic data to develop digital programs and campaigns, nurturing sales prospects to create greater velocity through the sales pipeline.  Interacting with key departments, including Marketing, Sales, Sales Operations, Product Development, IT, and Customer Operations, the Senior Principal, Digital Marketing, will adopt industry best practices, work toward establishing new industry best practices at the company, and then share these with the B2B marketing community at large.

Duties and Responsibilities:

• Responsible for portions of MarTech stack and its interoperability.
• Contribute to the development of a digital marketing roadmap to transform the company's digital lead and demand generation marketing efforts across all channels, implementing best practices using data and insights for continued success.
• Aid with management of SEO partners/agencies and interpret data, identify key findings, make recommendations, and implement changes based on those findings for future SEO improvements.
• Actively participate in the creation of the Marketing department's digital strategy that builds brand and creates revenue growth through lead and demand generation utilizing PPC, web traffic, social, and email.
• Develop A/B or multivariant testing and optimization processes to improve efficiencies, program performance, and competitive advantages continually.
• Provide oversight and maintenance of the website while working in conjunction with other Marketing team members and key stakeholders outside the department.
• Assist with the maintenance of the company website.
• Maintain compliance with Inovalon's policies, procedures, and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times concerning any aspect of the data handled or services rendered in the undertaking of the position.
• Fulfill those responsibilities and/or duties that Inovalon may provide to achieve the Employer's operational and financial success.

Job Requirements:

• Minimum of 12 years of digital marketing experience.
• Specialized experience (at least 7+ years) working with Marketo.
• Mastery with WordPress or other web content management tools.
• Working knowledge of Salesforce, Google Analytics, Google Data Studio, and related digital analytics tools.
• Experience with Workato, Zapier, N8N or a similar automation tool.
• Deep expertise in email, PPC, social, and other digital acquisition channels.
• Strong collaborator able to work with other Marketing and internal stakeholders.
• Strong analytical skills and data-driven thinking, with experience in communication and reporting to upper management.
• Excellent time management skills, attention to detail, and ability to deliver on tight deadlines.
• Experience working in a fast-paced, startup-like environment.
• High-energy and goal-oriented, with a positive attitude.
• Experience working with industry-standard tools for data gathering, tracking, and collaboration, such as Google Analytics, Google Keyword Planner, Google Search Console, SEMrush, and Microsoft Excel.
• Experience leveraging SEO skills: technical SEO (tags, UI/UX), link building, social media, content marketing, and landing pages.

Education:

• Bachelor's degree in marketing, computer science, information science, or a related field or equivalent experience.
• Master's degree preferred.

Physical Demands and Work Environment:

• Sedentary work (i.e. sitting for long periods of time).
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force.
• Subject to inside environmental conditions.
• Travel for this position will include less than 10% locally usually for training purposes.