Senior Marketing Manager, Webinars

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We are looking for an experienced Senior Marketing Webinar Manager to lead our global webinar strategy and program management. You will help drive audience engagement, generate qualified leads, and support our broader marketing goals. You will bring experience managing high impact webinars that align with audience needs, business objectives, and brand messaging. This is a unique opportunity to build a foundational program and enhance an existing initiative into a scalable growth driver for the organization.
You Will

• Webinar Strategy Development: Design and partner with XFNs to execute a comprehensive webinar program, including live and on-demand formats, to support lead generation and pipeline growth.
• Program Management: Oversee the end-to-end process of webinars, from topic ideation and speaker coordination to content creation, promotion, and post-event follow-up.
• Cross Functional Collaboration: Partner closely with content, demand generation, lifecycle marketing, product marketing, and sales teams to successfully execute the webinar program and ensure alignment with overall business goals.
• Audience Engagement: Create compelling webinar experiences that drive attendance and engagement for our key target audiences.
• Performance Accountability: Be accountable for webinar performance and its impact on key business metrics, including attendee metrics, engagement levels, and pipeline contribution, while continuously refining strategies to maximize ROI.
• On-Demand Strategy: Transform webinar recordings into on-demand formats that serve as evergreen gated assets, driving continuous lead generation and feeding the marketable database for ongoing engagement.

You Have

• Experience: 8+ years of experience in B2B marketing, with a strong emphasis on webinars or virtual events.
• Expertise: Demonstrated ability to plan and execute successful webinar programs that drive measurable outcomes.
• Technical Skills: Proficiency with webinar platforms, marketing automation systems, and CRM tools. Familiarity with ABM (Account-Based Marketing) strategies is a plus.
• Global Perspective: Experience developing webinars tailored to vertical-specific and global audiences.
• Communication: Exceptional verbal and written communication skills.
• Project Management: Strong organizational and project management skills, with the ability to juggle multiple priorities and deadlines.
• Analytical Mindset: Skilled at analyzing performance metrics and using data to inform decisions.
• Team Player: Collaborative, proactive, and comfortable working in a fast-paced, cross-functional environment.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$163,600 - $245,400 USD
Zone B:
$152,200 - $228,200 USD
Zone C:
$144,000 - $216,000 USD
Zone D:
$135,800 - $203,600 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.