Risepoint Logo

Risepoint

Senior Marketing Analytics Manager

Sorry, this job was removed Sorry, this job was removed at 06:17 p.m. (PST) on Wednesday, Apr 23, 2025
Remote
Hiring Remotely in US
Remote
Hiring Remotely in US

Similar Jobs

5 Days Ago
Remote
USA
130K-140K Annually
Senior level
130K-140K Annually
Senior level
Healthtech • Telehealth
The role involves embedding analytics into marketing campaigns, building dashboards, analyzing effectiveness, and providing insights for decision-making.
Top Skills: DomoPower BISQLTableau
13 Days Ago
Remote
United States
140K-160K
Senior level
140K-160K
Senior level
Information Technology • Internet of Things • Social Impact • Software
The Senior Manager of Marketing Operations & Analytics will optimize marketing processes, manage analytics, and drive automation to enhance performance and efficiency in a B2B tech environment.
Top Skills: AbacumApolloData BricksGainsightHubspotSalesforce
14 Days Ago
Remote or Hybrid
United States
134K-228K
Senior level
134K-228K
Senior level
Fintech • Real Estate • PropTech
Lead marketing analytics by analyzing media performance, optimizing budget, and providing actionable insights while collaborating with cross-functional teams.
Top Skills: SigmaSQLTableau

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Reporting to VP of Marketing Analytics, this role will be responsible for developing campaign performance, analyzing ROI and conversion metrics, and enhancing reporting/dashboarding capabilities using tools like Salesforce, SQL, Python, GA, and Power BI/Tableau. You’ll play a key role in streamlining reporting processes, optimizing marketing mix models, and leveraging data and building/leveraging ML Model to drive better decisions for the Marketing organization.

You will collaborate with marketing, strategy, operations, data science, and leadership teams to help optimize funnel performance, marketing resource allocation, improve customer acquisition strategies, and build a scalable analytics framework.

Key Responsibilities

· Strategic Thinking: Build roadmap for scalable analytics products (Dashboards and ML Models) to support decision-making and marketing strategies in collaboration with the leadership.

· Analytical Excellence: Develop analytical tools to understand and influence resource allocation, campaign optimization, and insights generation for executive leadership and practitioners.

· Marketing Optimization: Develop and/or manage development of Marketing-Mix-Model, generate insight/recommendations and develop scenario(s) for optimized resource allocation.

· Test Hypothesis: Generate Hypothesis from analysis and help develop measurement plans to test the hypothesis in real world environment.

· Story Telling: Present complex data insights to clients in an easy-to-understand manner, influencing strategic decision-making.

· Problem Solving: Own key analytics projects from start to finish, providing guidance to junior analysts and offshore teams.

· Collaborator: Collaborate with cross-functional teams to optimize marketing strategies and measure campaign performance.

· Stakeholder Management: Serve as a trusted advisor to marketing, building strong relationships and identifying opportunities for growth.

What You’ll Need for Success

Education: A bachelor’s degree in business, engineering, or related field is required

Professional Experience:

· 5+ years of experience in marketing analytics, business intelligence, or related roles.

· Proven experience in marketing analytics (paid, affiliate, and owned) and AI-driven data analysis.

· Hands-on experience with marketing mix models (MMM)

· Strong technical skills in SQL, Python, and experience working with Google Analytics and Salesforce data.

· Ability to analyze and validate Python scripts and apply ML concepts (e.g., Random Forest, XGBoost, Regression Models).

· Strong background in reporting, data visualization, and performance tracking.

· Experience with Power BI and/or Tableau to centralize reporting.

· Strong presentation and communication skills to convey insights effectively.

· Some experience in SEO, Content Analytics, and SEM/Paid-Search, preferred.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

  • 18 days PTO + Winter Shutdown 
  • 12 designated holidays + 1 floating holiday 
  • Medical – four options  
  • Dental 
  • Vision 
  • Life & Disability (company paid) 
  • Flexible Spending Account & Health Savings Account 
  • Retirement plan with company match 
  • Maternity / Paternity / Parental Leave (company paid) 
  • Volunteer Time Off 

Supplemental Benefits:

  • Wellness program
  • Alternative medicine options
  • Pet discounts
  • Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

  • Continuous Professional and Leadership Development Programs 
  • Tuition Reimbursement for employees and their dependents 
  • Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

What you need to know about the San Francisco Tech Scene

San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.

Key Facts About San Francisco Tech

  • Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Google, Apple, Salesforce, Meta
  • Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
  • Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
  • Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account