Senior Manager, Global Integrated Campaigns

At Docker, we make app development easier so developers can focus on what matters. Our remote-first team spans the globe, united by a passion for innovation and great developer experiences. With over 20 million monthly users and 20 billion image pulls, Docker is the #1 tool for building, sharing, and running apps—trusted by startups and Fortune 100s alike. We’re growing fast and just getting started. Come join us for a whale of a ride!

Docker helps developers bring their ideas to life by conquering the complexity of app development. Our platform provides developers and development teams with the tools they need to build, share, and run applications efficiently. Docker’s products are used by millions of developers globally, and we’re just getting started. Join us as we enable innovation across industries and organizations of every size.

POSITION OVERVIEW

Docker’s Growth Marketing team is seeking a dynamic, results-driven Global Integrated Campaigns Lead to spearhead the creation and execution of innovative, data-informed marketing campaigns that drive demand, acquisition, and expansion across our self-service and sales-led funnels. This leader will oversee a team of campaign managers responsible for executing multi-channel strategies aligned to our target audiences, business goals, and market opportunities.

The ideal candidate is a strategic thinker, hands-on leader, and exceptional collaborator who thrives in a fast-paced, growth-oriented environment. This role requires curiosity, adaptability, and a test-and-learn mindset, ensuring continuous iteration based on insights to maximize ROI. Success in this role is measured by X% increase in campaign ROI, Y% growth in MQL-SQL conversions, and Z% reduction in acquisition cost.

KEY RESPONSIBILITIES

1. Strategy Development and Execution

• Define and deliver the global integrated campaign strategy to support Docker’s growth objectives, balancing short-term results with long-term brand building.

• Lead the planning, development, and execution of integrated campaigns spanning multiple channels, including digital advertising, email, events, content marketing, social media, and ABM.

• Align campaign goals with key business objectives, including driving self-service acquisition, sales pipeline generation, and customer expansion.

2. Leadership and Collaboration

• Lead by example by rolling up your sleeves to directly engage in campaign optimization while coaching your team toward excellence.

• Manage and mentor a high-performing team of campaign managers, fostering a culture of accountability, innovation, and continuous improvement.

• Align closely with Revenue and Product teams to ensure seamless execution of growth strategies across customer touchpoints.

• Collaborate with Product Marketing, Regional Marketing, Sales, and Data Analytics teams to align on messaging, targeting, and measurement.

3. Campaign Innovation and Optimization

• Foster a culture of experimentation, continuously iterating campaigns based on data insights to maximize ROI.

• Continuously analyze and optimize campaign performance to achieve or exceed KPIs, including ROI, MQL-to-SQL conversion rates, and customer lifetime value.

• Utilize customer insights, market trends, and competitive intelligence to refine targeting and messaging strategies.

4. Program Management and Reporting

• Oversee the creation of campaign timelines, budgets, and deliverables, ensuring projects are executed on time and within scope.

• Define and track campaign success metrics, producing regular performance reports for senior leadership and cross-functional stakeholders.

• Maintain a structured approach to prioritizing resources and managing competing priorities.

QUALIFICATIONS

Must-Have:

• 7+ years of experience in B2B marketing, with a strong focus on integrated campaigns.

• Proven track record of developing and delivering successful global marketing campaigns that drive measurable results.

• Expertise in managing cross-functional teams and leading through influence.

• Strong understanding of self-service and sales-led funnel dynamics.

• Deep knowledge of digital marketing strategies, ABM, content marketing, and lifecycle marketing.

• Analytical mindset with the ability to synthesize complex data into actionable insights.

• Excellent communication and presentation skills, with experience influencing C-level stakeholders.

Nice-to-Have:

• Experience in SaaS, developer tools, or technology industries.

• Familiarity with Docker’s ecosystem and developer audience.

• Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).

• Experience working in a fast-paced, growth-stage company.

First 30 Days

• Gain deep understanding of Docker’s campaign framework and key business objectives.

• Meet with key stakeholders across Growth Marketing, Product-Led Growth (PLG), Sales, and Product to align priorities.

• Audit existing always-on campaigns and provide initial observations on performance gaps and opportunities.

• Begin assessing high-touch, high-scale, and no-touch campaign strategies to identify quick wins.

First 60 Days

• Lead the first set of optimizations for existing global campaigns based on early data insights.

• Align always-on campaigns with segment-specific campaign strategies and test new messaging frameworks.

• Partner with the PLG team to ensure in-product experiences are synchronized with external marketing efforts.

• Build the initial roadmap for lifecycle marketing integration and regional localization efforts.

First 90 Days

• Launch data-informed integrated campaigns that align with self-service acquisition and sales pipeline growth.

• Implement key recommendations from customer insights and market trends into messaging strategies.

• Strengthen alignment with Sales and Product Marketing to improve the handoff between marketing and sales-led motions.

• Present first quarterly campaign performance report with key insights and recommendations for continuous improvement.

One-Year Milestones

• Drive a measurable increase in pipeline generation, achieving targeted growth in MQL-to-SQL conversions and customer expansion.

• Scale and refine the global campaigns team, ensuring process efficiency and greater alignment with regional field marketing efforts.

• Establish Docker as a leader in campaign experimentation, introducing at least two new marketing channels.

• Develop a scalable lifecycle marketing framework, setting the stage for dedicated lifecycle marketing initiatives in FY26.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 13, 2024.

Please see the independent bias audit report covering our use of Covey here.

Perks (for Full-Time Employees Only)

• Freedom & flexibility; fit your work around your life

• Designated quarterly Whaleness Days

• Home office setup; we want you comfortable while you work

• 16 weeks of paid Parental leave

• Technology stipend equivalent to $100 net/month

• PTO plan that encourages you to take time to do the things you enjoy

• Quarterly, company-wide hackathons

• Training stipend for conferences, courses and classes

• Equity; we are a growing start-up and want all employees to have a share in the success of the company

• Docker Swag

• Medical benefits, retirement and holidays vary by country

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.

Due to the remote nature of this role, we are unable to provide visa sponsorship.

#LI-REMOTE