Senior Manager, Digital Marketing

Company Overview

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. We are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

The Opportunity That Awaits You:   

As the Senior Digital Marketing Manager, you will be a key driver of our digital presence, greatly aiding the growth of Aquablation awareness.  Additionally, you will support the commercial team through lead generation efforts. You will be responsible for developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including surgeons, hospital staff, executives, patients, and patient partners. This role is focused on performance-driven digital initiatives and will work in close partnership with the rest of the Marketing Communications team and the Commercial Marketing team. You will leverage data-driven insights to optimize campaigns and achieve measurable results, contributing directly to the company's rapid growth. Get ready to transform men’s lives and shape the future of healthcare!

What Your Day-To-Day Will Involve:

• You'll be focusing on the following key areas:

Digital Strategy & Execution:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.

Performance Marketing & Analytics:

• Establish and track key performance indicators (KPIs) to measure the effectiveness of digital campaigns.
• Analyze data and generate reports to provide insights and recommendations for optimization.
• Conduct A/B testing and implement data-driven strategies to improve conversion rates and ROI.
• Utilize Google Analytics, CRM, and other relevant analytics tools.

SEO/SEM Management:

• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Stay current with the latest SEO/SEM trends and best practices.

Paid Social Media & Digital Advertising:

• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Identify and test new digital advertising opportunities.

Email Marketing & Lead Nurturing:

• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.  
• Track email marketing performance and optimize campaigns for maximum engagement.

Website Optimization:

• Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Implement strategies to improve website conversion rates and lead generation.
• Ensure website content is aligned with SEO best practices.

Collaboration & Communication:

• Work closely with the Marketing Communications team, Commercial Marketing, Sales teams, and other cross-functional teams to ensure alignment and consistency. Messaging, content creation, campaigns and data are all areas where strong collaboration and communication will be essential to the success of the total marketing department.
• Communicate digital marketing strategies and results to stakeholders, to demonstrate value and help inform overall marketing strategy
• Select, manage and work effectively with outside agencies and contractors as needed.

Team Leadership & Development: 

• Lead, mentor, and coach a growing team, fostering a culture of innovation, collaboration, and high performance. T
• This includes setting clear performance expectations, providing regular feedback, conducting performance reviews, and creating individualized development plans for each team member as the team grows.
• Identify and address skill gaps within the team and proactively recruit top talent to scale the product organization as the company grows. Foster a positive and inclusive team environment where every member feels valued and empowered.

Compliance:

• Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

The Qualifications We Need You to Possess:

• Bachelor's or Master's degree in marketing, business, or a related field.
• 12+ years of experience with a Bachelor's (8+ with a Master's) in digital marketing, preferably in the medical device, healthcare, or technology industry.
• 5+ years of managing teams
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
• Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.  
• Experience in the surgical robotics, or medical device space is a major plus.
• Experience marketing to surgeons, and hospital executives is a major plus.
• Hybrid 

The Qualifications We Would Like You to Possess:

• Experience in the surgical robotics, or with other novel, high-growth medical products/therapies.
• Experience marketing directly to surgeons, hospital executives, and patients.

Understanding PROCEPT's Culture

At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.

And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.

We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.

An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!

BENEFITS OF WORKING AT PROCEPT! 

PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.

PAY RANGE TRANSPARENCY

Procept is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.

WORK ENVIRONMENT

We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.