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Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a VC-backed company that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.
The Sr. Marketing Operations Manager plays a key role in driving Heartflow growth through digital campaigns. In this role, you will contribute to the strategy and architecture of our marketing platforms and support the lead management process. As a driven marketing professional with a proven-track record of hands-on implementation, management, and optimization of campaigns, you will be a critical member of the demand generation process. You will also manage the relationships of external partners that contribute to the leads funnel, work within current systems, develop process improvements, and report results to senior leadership. You will be a critical driver of our lead process through all stages to optimize the channel. #LI-Remote
Job Responsibilities:
- As a driven marketing professional with a proven track record in hands-on implementation, you will own the process of lead development and connecting customers to our sales process
- Own the Lead development process across multiple marketing platforms and optimize campaign effectiveness
- The position requires extensive cross-functional collaboration with Heartflow teams to launch highly effective marketing campaigns to drive leads
- Execute the launch of nurture campaigns to engage with HCPs as they learn about Heartflow products.
- Efficient process management to own manual lead processes and convert them into effective automated processes, where possible.
- Evaluate the impact of marketing programs in achieving goals and report results to campaign managers and leadership.
- Participate in the planning, development, and execution of lead generation initiatives
Skills Needed:
- 4+ years of experience developing go-to-market lead generation systems
- 4+ years of experience executing marketing campaigns with a company in the medical device, life science, or pharmaceutical industry
- Knowledge to design, build, and operate platforms like Hubspot and Salesforce
- Experience with other marketing stack systems that integrate to CRM platforms to improve the customer/marketing experience
- Knowledge and experience working with medical technologies, preferably Imaging or CT scanner technologies, Interventional cardiology, General Cardiology products showcasing a Patient-focused mindset
- Excellent project management skills and experience working with cross-functional teams
- Excellent oral and written communication skills along with a flexible and problem-solving mindset
- Great attention to detail and ability to set, track and meet deadlines
Educational Requirements & Work Experience:
- BS or MS in relevant field, and,
- +5 years of experience in Marketing Operations, Digital marketing, lead generation, or related fields with a Healthcare company
- Prior experience working with agencies to develop and execute campaigns and/or experience working with a startup company is preferred
A reasonable estimate of the yearly base compensation range is $120,000 to $145,000, cash bonus, and stock options.
Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.
Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.
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Heartflow Redwood, California, USA Office
1400 Seaport Blvd., Redwood, CA, United States, 94063
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