The Senior CRM Specialist will drive user engagement across channels by designing and launching campaigns, utilizing data for segmentation, and enhancing the CRM platform.
The CRM Specialist will collaborate with internal marketing, product, and creative teams to optimize user engagement at Crypto.com, focusing on the sports betting vertical. The candidates must demonstrate a strong understanding of Sports products, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both Sports traders and new traders.
Responsibilities
- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing MarTech team and related stakeholders.
- Devise strategies to engage users in different stages of their sports journey.
- Utilize data/AI segmentation model to categorize users based on behavior, preferences, and engagement levels
- Utilize APIs to streamline routine tasks in the CRM platform, enhancing efficiency and user experience by sending timely, targeted messages.
- Personalize user communications to boost platform engagement and transactions.
- Pulling reports from the CRM platform into data visualisation tools for in-depth business performance analysis, enabling the formulation of strategic optimisation plans.
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Support analysis and enhancement of CRM campaigns
- Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform
Requirements
- BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 3 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Knowledge of Sports/ betting industry will be a plus
- Experience with API integration will be a plus
- A strong eye for detail and precision
- Self-directed learning attitude and strong sense of ownership
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Proficiency in building email templates via HTML
- Proficiency in SQL or Python and other programming languages
- Experience in copywriting and/or design
- Strong understanding of cryptocurrency/blockchain industries including
Top Skills
Braze
Google Analytics
Google Tag Manager
HTML
Hubspot
Marketo
Python
Salesforce
SQL
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