Senior CRM Lifecycle Marketing Manager

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You'll Do:

• Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and GalateaTV. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive engagement and revenue.
• Campaign Planning & Execution: Develop and execute data-driven campaigns with cutting-edge personalization automation that optimize conversion to paid customers, increase retention, drive renewals, and re-engage lapsed users.
• Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.
• Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.
• A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact.
• Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.
• Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective.

What You'll Bring:

• Strong track record of scaling CRM programs within digital businesses, directly driving revenue growth and retention.
• Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive engagement and conversion. You know how to go beyond standard demographics, using data to create hyper-relevant, personalized experiences at scale.
• You don’t just strategize—you own execution from start to finish, ensuring every campaign delivers measurable impact.
• Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps.
• Knowledge of SQL and ability to write own basic queries.
• Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams.
• You continuously push for improvement, challenging assumptions, iterating fast, and delivering ever-stronger results.
• You move fast and are willing to roll up your sleeves and do it yourself to get the job done.

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and Galatea TV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog/cat friendly offices in Berlin and San Francisco

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. 

We look forward to hearing from you!

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