Senior Product Marketing Manager - Compete (d/f/m)

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
We're seeking a Senior Product Marketing Manager - Compete, to come aboard the Personio rocket ship as we become the category leader in HR software for SMEs. Your role will be critical to making sure Personio stands out from the competition in this rapidly evolving market.
You'll be responsible for developing actionable competitive insights that drive our business strategy and sales success. You will monitor the competitive landscape in a scalable way, assemble compelling sales tools and profiles of top competitors that really do help us win, as well as enable sales teams with your competitive insight.
Who we are looking for
We need someone who is adaptable, driven, curious, and analytical. You'll be able to dig deep to uncover competitive insights and take action to increase our competitive win rate. We're looking for someone who is independent, collaborative, and will be inspired and motivated by Personio's mission of enabling better organisations.
Role responsibilities

• Understand the Competitive Landscape: Become a subject matter expert by leveraging market research, engage with customer facing teams, speaking with customers and get hands on with competitive products.
• Develop Competitive Messaging: Craft differentiated and compelling competitive messaging that helps to position Personio's Intelligent HR Platform as the leader in the marketplace.
• Assemble Compelling Sales Tools: Create and maintain a competitive sales toolkit including battlecards, objection handling, FAQ's and pitch decks. Also own competitive web pages and competitive case studies.
• Build Sales Proficiency: Partner with Sales Enablement to help our sales teams compete with confidence including competitive training & certification.
• Perform Win/Loss Analysis: Support win/loss analysis to understand trends & feedback so it can be used to iterate on compete programs.
• Partner Across Teams: Function as competitive subject matter expert across product management, sales, customer success, analyst relations, and broader marketing teams

Knowledge, skills and experience requirements

• Experience:
  
  • You have 6+ years of experience in product marketing where you focused on messaging, asset development & sales enablement, previous compete experience is a plus!
  • Track record of developing content & providing enablement that drives sales impact
  • Comfortable working cross functionally across product, sales & marketing functions
• Curiosity: Curious and analytical mindset to synthesize data & inputs into actionable insights, messaging & content.
• Craft: Strong written and verbal communication skills, with the ability to create clear, concise, and persuasive content.
• Organized: Good project management and organizational skills, with the ability to manage multiple priorities simultaneously.

Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package - reevaluated each year - that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
• Make an impact on the environment and society with fully paid Impact Days
• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
• Find your best way to work with our office-led, remote-friendly PersonioFlex!
• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
• Engage in a high-impact working environment with flat hierarchies and short decision-making processes

Join us at Personio, where your work will directly shape the success of our organization and inspire companies across Europe to rethink their HR practices. Let's build the future of HR together.