Product Marketing Manager

About the company

Snappr is reshaping the way the world creates and accesses visual content, making it easy to book top photographers and manage photo editing through a straightforward online platform. Available in over 250 cities, we connect photographers with businesses and individuals through an artificial intelligence-based marketplace. 

Snappr simplifies professional photography with tools that streamline everything from booking to portfolio management, making it more accessible and creative for users everywhere. We’re innovating the future of visual content creation, creating novel AI-generated images that allow users to effortlessly produce genuine, high-quality images.

About the role:

We’re hiring our founding Product Marketing Manager to refine our brand and value proposition and devise strategies to acquire new customers, with a focus on our newest product offerings. This is an impactful role, with a focus on utilizing data and experimentation to develop insights into Snappr’s competitive positioning and ultimately fuelling growth. This role could eventually evolve into a wider scope of existing customer retention and engagement.

What you'll do:

• Craft compelling marketing collateral that drives customer engagement and conversion, including but not limited to impactful website landing pages, website content, and sales enablement material
• Work closely with product management, sales, and marketing teams to develop and execute GTM strategies that drive product awareness, demand generation, and revenue growth.
• Setup advanced email and LinkedIn outreach automations that are deeply linked to our product.
• Conduct A/B tests to optimize conversion rates and drive continuous improvement.
• Conduct market research, customer interviews, and competitive analysis to uncover insights and trends that inform our strategies and differentiate our product in the market.

You're an ideal fit if:

• You have experience at earlier stage (Series A to C) startups.
• You’ve led growth or product marketing at a product-led startup.
• You have helped bring a new product to market.
• You have focused mostly on B2B product marketing (as opposed to B2C).
• You want to work closely with the CEO to shape user acquisition strategy.
• You’re a skilled, fast writer who wants to refine Snappr’s brand voice and positioning.
• You get excited by running experiments.
• You have experience creating marketing content and collateral.
• You love being scrappy, rolling up your sleeves, and trying new things

Bonus points if:

• You have experience with Google Analytics and SEO.
• You know how to sell a product with an ROI-centric motion.
• You’re a former founder.