Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.
Overview
Verkada is looking for a Product Marketing Manager for Alarms (product line with the largest TAM) and Connectivity (our newest product category). As the Product Marketing Manager for these two product lines, you will be responsible for launching new products and ensuring their success in the market.
In addition to bringing new products to market, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results.
This position will be based in-person at our HQ in San Mateo, CA.
Responsibilities
- Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
- Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
- Partner with PM counterparts to set a go-to-market plan within each product vertical, including target markets, pricing and packaging, and channel strategy.
- Work closely with Creative, Demand Generation, and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
- Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
- Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.
Requirements
- 2-5 years of product marketing (or similar) experience at a B2B technology company
- Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing
- Strong ability to write for various audiences, including technical content
- Ability to help drive creative and content efforts across the marketing organization
- Bachelor’s required; degree in a quantitative field is a plus, but not required
US Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Annual Pay Range
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$130,000—$170,000 USD
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Top Skills
What We Do
Verkada is the largest cloud-only B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, visitor management and mailroom management — integrated in a secure, cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016 with more than $343M in funding raised to date, Verkada has expanded rapidly with nine offices across three continents (San Mateo, Austin, Salt Lake City, Phoenix, Tampa, London, Sydney, Taipei, and Krakow), 1,300+ full-time employees and more than 13,000 customers worldwide, including 43 companies in the Fortune 500.
Why Work With Us
Verkada’s products start with safety – video security cameras, door-based access control and alarms – and extend to operations – environmental sensors, visitor and mailroom management.
All of our products can be accessed within one cloud ecosystem, bringing the intuitive and easy-to-use nature of consumer security products to the levels of scale
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