Principal Product Manager, Marketplace

About Cardlytics
Remember that time you got cash back on a cup of coffee through your banking app? That was us!

Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We are a product-driven company that cares about three things: our people, our customers, and our partners. Together, we make commerce more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks’ digital channels.

About the role

Title: Principal Product Manager, Marketplace

Location: Menlo Park, CA

We are looking for an experienced Principal Product Manager to lead the strategy and execution of our Ad Serving and Ranking Systems. This role is key to driving innovation in our ad marketplace, focusing on auction dynamics, budget management, performance optimization, and relevance to maximize advertiser ROAS (Return on Ad Spend) and enhance user engagement. 

Responsibilities:

• Lead the development and execution of strategies for ad marketplace auction, budget management, and performance optimization to maximize advertiser ROAS and user engagement.

• Collaborate with cross-functional teams, including Engineering, Data Science, and Design, to create scalable, high-performance ad serving and ranking systems.

• Analyze ad marketplace data and user behavior to identify trends, opportunities, and areas for optimization in ad targeting and performance.

• Own the product development lifecycle, ensuring alignment with business goals, advertiser needs, and technical requirements, while balancing long-term strategy with short-term execution.

• Continuously monitor product performance, evaluating key metrics to ensure optimal ad performance and identifying areas for improvement.

Requirements:

• Bachelor's degree in Computer Science or a related field (Master's degree preferred).

• 8+ years of experience in product management, engineering, or related fields.

• Strong analytical skills with the ability to interpret complex data and make data-driven decisions. 

• Experience with marketplace dynamics and developing features on ad servers.

• Experience in designing, implementing, and maintaining machine learning pipelines. 

• Experience partnering with Sales, Operations, and GTM teams to define product adoption strategies and process changes.

• Strong leadership skills with the ability to inspire and guide a team towards achieving goals.

Preferred Skills: 

• Experience in budget pacing, yield management, and pricing within an ad marketplace. 

• Experience in SQL and data analysis. 

• Experience in using business intelligence and reporting tools such as Tableau.

Technical Environment

We primarily use macOS and Google Workspace (Docs, Sheets, Slides). While our preferred platform is macOS, we support both macOS and Windows. Familiarity with or willingness to work within this environment is required.

Core Values

Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values:

• Customer and partner-first

• Act with urgency and focus

• Integrity with our partners and data

• Accountability even when challenged

• Empowerment over hierarchy

• Growth over comfort 

Compensation

At Cardlytics salary ranges are determined based on factors such as role, level, and location. Individual compensation may be determined by relevant skills, experience, education, training, and other role-specific criteria. This salary range will be narrowed during the interview process based on a number of the aforementioned factors.The base salary range provided below does not include bonuses and additional benefits.

The annual US base salary range for this role is:

Compensation Range: $171,000 - $234,000

Benefits and Perks      

• Flexible paid time off plus company holidays

• Medical, dental, and vision insurance begins on your first day

• 401(k) retirement plan with company match, plan also includes a student loan debt repayment option

• Employee Stock Purchase Plan

• Educational assistance for continuing education

• Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!)

• Complementary Calm app subscriptions to support employee mental health and wellbeing

As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better. If you can do the job and you’re excited about growing with us as we scale our best-in-class advertising platform, we’d love to hear from you. If you need accommodation in the recruiting process due to a disability, please email recruiting@cardlytics.com or inform your recruiter.